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* Kraft likely to beat Q1 earnings estimates

* Kraft growing sales, volumes faster than peers

* Cuts TreeHouse to neutral from overweight

April 30 (Reuters) – Kraft Foods Inc, North

America’s largest packaged food maker, is likely to beat market

estimates for first-quarter earnings, J.P. Morgan Securities

said, raising its rating on the company to “overweight” from

“neutral.”

Kraft, maker of Oreo cookies, Cadbury chocolate and Maxwell

House coffee, has been growing sales and volumes faster than its

peers, JP Morgan analysts led by Ken Goldman said, citing

Nielsen data.

They expect Kraft to report a first-quarter profit of 59

cents per share, 3 cents above the average analysts’ estimate,

according to Thomson Reuters I/B/E/S.

JP Morgan’s Goldman is a four-star rated analyst for the

accuracy of his earnings estimates on Kraft Foods, according to

Thomson Reuters StarMine.

JP Morgan analysts also expect Kraft’s grocery company, to

be spun off later this year, to be able to pay over 60 percent

of its free cash flow toward dividends and still have between

$500 million to $1 billion left to repay debt.

“We think (the grocery company’s dividend) yield could

attract income investors and lead to a better price/earnings

multiple than most domestic, slower-growth companies typically

receive,” the analysts said in a client note.

Kraft, scheduled to report quarterly earnings on Thursday,

announced a move to spin off its grocery business from its

snacks unit last August. {ID:nL3E7J42PN]

JP Morgan also cut its rating on private label food maker

TreeHouse Foods Inc to “neutral” from “overweight”

saying that the warmer-than-expected winter in the United States

might have hurt demand for many of the company’s products like

condensed soup and powdered creamers.

However, the analysts said TreeHouse may still be an

attractive stock over the longer term as private label companies

would continue to take market share away from branded companies.