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(Adds Coke statement, company background)

By Martinne Geller

April 30 (Reuters) – Coca-Cola Co said it is not in

talks to acquire Monster Beverage Corp, disputing a

Wall Street Journal article on Monday that said it was in

discussions to buy the energy drink maker.

Monster shares closed down less than 1 percent, after

rising as much as 28 percent to an all-time high after the

Journal report.

In a statement, the world’s largest soft drink maker said it

has a distribution relationship with Monster and that it is

always trying to “maximize the value” of those arrangements.

“At this time, we are not in discussions to acquire the

Monster Beverage Corp. We continue to review the best ways to

maximize the value of our relationship,” Coke said in a

statement.

A Monster spokeswoman said it is the company’s policy not to

comment on rumors.

Coke and Monster had held talks last year that did not

result in a transaction, according to two sources familiar with

the situation.

The Wall Street Journal said Monster revived efforts to sell

itself recently and that Coca-Cola decided to take a serious

look and conduct due diligence.

(Reporting By Martinne Geller, Michael Erman and Soyoung Kim in

New York and Mihir Dalal in Bangalore; Editing by Phil Berlowitz

and Bob Burgdorfer)