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* Groupon accounting practices under fire

* Shares fall more than 10 pct on board news

* Henry joined board on Friday

* Bass needs election at June shareholders’ meeting

By Alistair Barr

April 30 (Reuters) – Groupon Inc appointed two new

directors on Monday and said Starbucks Corp Chief

Executive Howard Schultz and venture capitalist Kevin Efrusy

were leaving the board as the company tries to address criticism

of its accounting practices.

Groupon said Robert Bass, a Deloitte LLP vice chairman, and

Daniel Henry, chief financial officer of the American Express Co

, will join its board and serve on the audit committee.

Henry joined last Friday. Bass needs to be elected at the June

shareholders’ meeting.

Groupon shares fell more than 10 percent to finish at $10.71

on the Nasdaq following the board news shortly before the

closing bell. In after-hours trading, the stock edged up 4 cents

to $10.75.

“People were hoping they were going to augment the board

rather than replace directors,” said Daniel Ernst, an analyst at

Hudson Square Research, who noted the loss of Starbucks’ Schultz

was a particular blow.

“It was great to have Schultz on Groupon’s board, so it’s

not great to lose him,” Ernst added. “Schultz is a very

successful retail and consumer entrepreneur and company

manager.”

Maveron, an investment firm Schultz co-founded in 1998, was

an investor in Groupon before the company’s IPO. Schultz said in

a statement on Monday that he was leaving Groupon’s board to

focus on “other time commitments.”

The world’s largest daily deals company came under renewed

fire in March after revising its fourth-quarter financial

results and admitting to a “material weakness” in its financial

statements, months after its high-profile IPO.

Groupon’s audit committee was criticized because some

members are busy executives who may not have enough time to

devote to fixing the company’s accounting problems.

Henry, 62, was a partner at accounting firm Ernst & Young

before joining American Express.

Bass, also 62, has been a vice chairman of accounting firm

Deloitte LLP since 2006. He is due to retire from Deloitte on

June 2.

While the board departures were negative, the appointment of

accounting specialists, especially Amex’s Henry, will help

Groupon, according to Herman Leung, an analyst at Susquehanna

Financial Group.

“He’s the kind of guy who can provide a little bit of adult

supervision for the company on the accounting side,” Leung

added.