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* Shares rose as much as 2 pct, then retreated

* Market reception in line with low-key IPO ceremony

By Greg Roumeliotis and Olivia Oran

May 3 (Reuters) – Shares of Carlyle Group LP were

little changed o n Thursday, in line with a low-key ceremony to

mark its stock market debut and one day after the iconic private

equity firm had to discount its original IPO price range.

Investors are eyeing Carlyle’s IPO to gauge how the stocks

of financial institutions as an asset class are valued.

Alternative asset managers are the most niche of investment

firms, with the complexity of their internal workings weighing

on their valuation.

The private equity firm’s shares climbed as much as 2

percent as they began their debut on Nasdaq, but eased back

to$22.04, up just 0.2 percent, in late morning trading.

“All year we’ve seen really the only companies that have

done well in this market are high-growth technology companies,

consumer names that and companies with particularly profitable

business models,” said Jim Krapfel, an equity analyst with

Morningstar.

“With Carlyle, it doesn’t fit into any of these three

buckets and has issues related to its industry such as opaque

business models, limited financial disclosures, risks to higher

taxation, greater regulatory oversight and a limited partnership

structure that places minority shareholders at a distinct

disadvantage.”

Carlyle’s 30.5-million-share initial public offering was

priced at $22 on Wednesday, below its expected price range of

$23 to $25 per unit.

Carlyle, which has taken many of its portfolio companies

public since its founding in 1987, had marketed the original

price range of its IPO as conservative. Its decision to scale

back the price further on Wednesday contrasts sharply with the

excitement over the Blackstone Group LP ‘s $4.1-billion

IPO five years ago.

But the performance of alternative-asset management stocks

has been lackluster since Blackstone first started trading.

Blackstone’s shares have tumbled 56 percent since its 2007

trading debut, while Apollo Global Management LLC has

declined 32 percent. Oaktree Capital Group LLC, which

went public in April, has fallen 6 percent.

Investors often complain that the balance sheets of these

firms are too hard to value and that their earnings can rely

excessively on carried interest, their cut of their funds’

investment profits – which is often both cyclical and volatile.

If Carlyle’s shares close up on Thursday, it would be an

exception among some of its peers who have also gone public.

Shares of Blackstone, KKR & Co LP and Apollo all closed

down on their first trading day.

Carlyle’s founders William Conway, Daniel D’Aniello and

David Rubenstein stayed behind the cameras on Thursday at the

trading opening ceremony at Nasdaq in New York, as

representatives from a charity of their choice rang the bell.

Carlyle invited Junior Achievement, the world’s largest

organization dedicated to teaching financial literacy, work

readiness and entrepreneurship to young people, to do the

honors.