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By Saeed Azhar and Lawrence White

SINGAPORE/HONG KONG, July 13 (Reuters) – Goldman Sachs

has named Steven Barg as co-head of investment banking

for Southeast Asia, moving the high-profile equity capital

markets banker from Hong Kong to a region where deal activity is

booming.

Barg, who was co-head of equity capital markets in Asia

excluding Japan, will relocate to Singapore and join Hsin Yue

Yong in the investment banking role, according to a memo seen by

Reuters and confirmed by Goldman.

The move allows Goldman to position Barg in a role where he

will continue to source equities deals but also oversee the

firm’s attempts to grow its Southeast Asia business as a whole.

Goldman is among the banks that have benefited from the

surge in capital market activity in Malaysia, which saw two of

the world’s three biggest initial public offerings this year,

but senior sources at the bank concede that Goldman could have

done better, a situation Berg’s deployment is intended to

remedy.

Goldman was a bookrunner on IHH Healthcare Bhd’s

$2 billion dual IPO in Kuala Lumpur and Singapore and is a lead

adviser on Malaysian pay TV operator Astro All Asia Networks’

planned IPO in September that could raise as much as $1.5

billion.

Barg, 50, left UBS in May 2010 to join Goldman Sachs as

co-head of equity capital markets in Asia alongside Jonathan

Penkin. Goldman sweetened its offer to Barg by allowing him to

join the firm as a partner, a status conferring added pay

incentives and increased likelihood of a top job at the firm.

At UBS Barg presided over the firm’s rise to become the

region’s top equities house by volume, as the Swiss bank’s

extensive sales and research platform and its legions of private

bankers passing on clients as potential IPO leads meant UBS

topped ECM revenue tables for the region.

Barg himself was seen by UBS insiders as key to this

success, alongside the China rainmaker Henry Cai who sourced

many of the firm’s mainland deals and who also subsequently left

the firm.

Brooks Entwistle remains chairman of Southeast Asia and will

be able to focus more on this role with Barg taking on more deal

origination responsibilities.