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July 24 (Reuters) – Toshiba Corp plans to reduce

production of NAND flash memory by 30 percent, its first cutback

since 2009, Japanese business daily Nikkei reported.

Toshiba will start cutting output at its Yokkaichi plant in

Mie Prefecture as early as this month, the paper said.

Demand for flash memory used in USB drives and SD cards has

shrunk as the global economy slows, leading to increasing

inventories and falling prices.

Chipmakers like SanDisk Corp, Micron Technology Inc

, Elpida Memory Inc, SK Hynix and

Samsung Electronics Co Ltd all ramped up their NAND

production capacity in a buoyant market for smartphones and

tablets, but a glut in supply drove prices to new lows.