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SEOUL, Sept 25 (Reuters) – A pop star whose song “Gangnam

Style” became the first Korean hit to top Apple’s music download

charts has also worked his magic on his father’s software firm,

helping it double in value since singer and dancer Psy burst

onto the global scene in July.

Psy’s father, Park Won-ho, is the chairman and controlling

shareholder of South Korean semiconductor company D I Corp

and its market capitalisation has surged to 113.5

billion won ($101.29 million) on the main Seoul bourse, making

it as of Tuesday the 459th most valuable stock measured by size.

Psy’s “Gangnam Style”, which mocks the rampant consumerism

of a rich Seoul suburb, went viral on video-sharing website

Youtube. The video has been viewed more than 267 million times

on Youtube since it was released in mid-July.

“The positive sentiment from ‘Gangnam Style’ has attracted

investors just because of the fact that the company is owned by

Psy’s father and uncle,” said Lee Sun-tae, a researcher at NH

Investment and Securities, who added Psy is not a shareholder in

the company.

“The popularity will slowly dissolve in time, naturally.”

South Korea’s legion of retail investors, mainly middle-aged

people, tend to jump on speculative stocks.

Software millionaire Ahn Cheol-soo, who this month announced

he would run for the country’s presidency, saw the value of his

company Ahnlab Inc.’s shares slide after his bid.

Ahnlab stock was down 30 percent on Tuesday compared with

its closing level a week ago, just a day before he made his

announcement.

($1 = 1120.5250 Korean won)

(Reporting by Christine Kim; Editing by David Chance and Daniel

Magnowski)