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* Profit compares with year-earlier loss

* Adjusted 3rd-qtr profit 13 cents vs estimate of 12 cents

* Average airfares down as demand weakened at end of quarter

Oct 18 (Reuters) – Southwest Airlines reported that

it swung to a third- quarter profit against a year-earlier loss,

but total revenue was flat and average ticket prices edged lower

as demand weakened in September.

Excluding special items, profit was better than analysts

expected.

The carrier on Thursday said a key revenue measure was

trending stronger so far this month than a year ago, but added

it would need to more forcefully control costs over the next

year in the wake of rising fuel prices.

“Right now, early indications are somewhat positive that the

quarter may be better than September, but it still is very

early,” said Ray Neidl, an aerospace analyst with Maxim Group.

Chief Executive Gary Kelly told CNBC-TV that while consumer

demand held up, airfares bought mainly by business passengers

softened in the third quarter. Southwest’s average fare in the

period eased to $142.86 from $143.03 a year earlier.

“Business travelers were there, but it felt like we needed a

little bit more of aggressive pricing to entice them,” Kelly

said.

Net income was $16 million, or 2 cents a share in the third

quarter, compared with a loss of $140 million, or 18 cents a

share, a year earlier.

Excluding items of $81 million, profit was 13 cents per

share. On that basis, analysts expected 12 cents on average,

according to Thomson Reuters I/B/E/S.

Total revenue was flat at $4.3 billion, a bit softer than

analysts expected.

Passenger revenue per available seat mile, an important

pricing measure referred to as unit revenue, rose 1 percent in

the quarter, compared with a reported rise of about 6 percent in

the 2011 period. Southwest said it expected a solid increase in

that metric in the fourth quarter.

Dallas-based Southwest, the traditional U.S. low-fare

leader, acquired AirTran last year, gaining entry to big U.S.

markets such as Atlanta. The carrier is facing more pressure to

lower overall expenses to be able to better compete against its

rivals that have restructured.

“Not only are there macroeconomic challenges with the weak

economy, but there’s micro-company challenges related to the

integration of AirTran and re-doing their model,” Neidl said.

In the third quarter, operating expenses rose 4.2 percent

even as fuel and oil costs fell 3.7 percent. Costs for

maintenance materials and repairs rose 10 percent and expenses

tied to salaries and wages grew nearly 4 percent.

Southwest expects an average fuel price of $3.45 a gallon in

the current fourth quarter, compared with $3.16 a gallon in the

third quarter.