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* Third-quarter earnings below analysts’ view

* Profit misses expectations for second straight quarter

* Smallest comparable sales rise since 2nd quarter of 2003

* Shares at $90.51 in premarket trade after $92.90 close

(Adds details on September sales, outlook; updates stock

activity)

Oct 19 (Reuters) – McDonald’s Corp missed Wall

Street’s expectations for the second quarter in a row and said

October sales at existing restaurants have fallen as the economy

and competitive pressures hit the world’s biggest fast-food

chain.

A strong U.S. dollar weighed on results once again in the

third quarter.

Shares of McDonald’s, which has stepped up advertising to

fend off resurgent rivals such as Burger King Worldwide Inc

and The Wendy’s Co trade on Friday from Thursday’s closing price of $92.90.

Global sales at restaurants open at least 13 months rose 1.9

percent, the first time that such sales gained less than 2

percent since the second quarter of 2003. Analysts polled by

Consensus Metrix had expected a 2 percent increase.

The sluggish U.S. economy and Europe’s belt-tightening are

squeezing even the most resilient restaurant operators, as

diners spend cautiously on meals away from home.

“October’s global comparable sales are currently trending

negative,” McDonald’s Chief Executive Officer Don Thompson said

in a statement.

Income at McDonald’s fell to $1.46 billion, or $1.43 per

share, in the third quarter, from $1.51 billion, or $1.45 per

share, a year earlier.

Analysts on average had expected McDonald’s to earn $1.47

per share, according to Thomson Reuters I/B/E/S.

The impact of the stronger dollar, which lessens the value

of sales overseas for U.S. companies, trimmed earnings by 8

cents per share.

Total sales slipped to $7.15 billion from nearly $7.17

billion.

Comparable sales rose 1.9 percent in September, topping

analysts’ average forecast of 1.82 percent, according to

Consensus Metrix.

(Reporting by Jessica Wohl in Chicago and Lisa Baertlein in Los

Angeles; Editing by Gerald E. McCormick and Dale Hudson)