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* Takes non-cash charge of $42.4 mln in 3rd qtr

* Sale should result in modest pickup in oper margin – CEO

* 3rd-qtr earnings per share from cont ops $0.61 vs $0.46

last year

Oct 31 (Reuters) – Asset manager Waddell & Reed Financial

Inc said it agreed to sell its Legend investment unit to

broker dealer First Allied Holdings Inc to focus on its core

asset management business.

The company took a non-cash charge of $42.4 million in the

third quarter related to the write-down of Legend and said the

sale should result in a modest pickup in margins.

“We did add somewhat to the margin. And that will be the

case going forward as that’s (Legend) a broker-dealer business

that operates at a lower margin than our main investment

business,” Chief Executive Hank Herrmann said on a post-earnings

conference call with analysts.

Waddell & Reed acquired the Legend Group, a mutual fund

distribution and retirement planning company held privately

earlier, for about $75 million in February 2000.

First Allied said Legend will continue to operate under its

current brand as a stand-alone company, and the combined entity

will have nearly 1,400 advisors and $28 billion in assets under

administration.

MARGIN IMPROVES

The sale was announced as Waddell & Reed reported a net

income from continuing operations, excluding Legend, of $52.1

million, or 61 cents per share, up from $39.4 million, or 46

cents per share, a year earlier.

Operating margin increased to 27.2 percent from 23.3 percent

in the second quarter.

Net income, including the loss from Legend, fell to $8.5

million, or 10 cents per share, from $39.8 million, or 46 cents

per share, a year earlier.

Total operating revenue rose 5 percent to $293.4 million.

Waddell & Reed, known for its Ivy fund family, ended the

quarter with $95 billion in assets under management, up 6

percent from June 30.

Fellow money manager, Affiliated Managers Group Inc’s

quarterly profit grew and beat analysts’ estimates as it

managed to maintain the inflow of new client money.

Net income grew to $54.9 million, or $1.04 per share, in the

third quarter from $40.1 million, or 76 cents per share, a year

earlier.

Shares of the Overland Park, Kansas-based Waddell & Reed,

valued at about $2.8 billion, were down 1 percent at $32.28 on

Wednesday on the New York Stock Exchange.

The stock gained about 14 percent in the last three months,

while the S&P; 500 Index rose 4 percent in the same

period.