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WASHINGTON, Nov 14 (Reuters) – Business executives urged

President Barack Obama and U.S. lawmakers on Wednesday to

prevent a year-end across-the-board tax rise that will go into

effect unless Congress acts, saying it would hurt consumer

spending and business.

Obama met with 12 business executives at the White House to

discuss the so-called fiscal cliff – a combination of government

spending cuts and tax rises due to go into effect in early 2013,

– unless Congress acts.

The across-the-board spending cuts would reduce the budget

deficit but could also tip the U.S. economy back into recession.

Obama told the business leaders he is serious about reaching

a significant deal on reducing the budget deficit and also made

his case for extending tax cuts enacted under former President

George W. Bush for all but the highest earners, according to a

source familiar with the meeting.

“Our country needs a bipartisan solution for the ‘fiscal

cliff’ that promotes jobs and economic growth now, and avoids

damage to a still fragile economy,” Alan Mulally, CEO of Ford

Motor Company, said in a statement. “We encouraged collaboration

and compromise among our leaders.”

“Our customers are working hard to adapt to the ‘new

normal,’ but their confidence is still very fragile,” Walmart

CEO Mike Duke said in a statement. “They are shopping for

Christmas now and they don’t need uncertainty over a tax

increase.”

David Cote, chief executive and chairman of Honeywell, told

reporters that Obama understood a combination of tax measures

and reforms of social programs will be necessary to address the

so-called fiscal cliff and beyond that, the deficit.

“The president gets it,” Cote said in an interview with

cable TV network CNBC. It was “very much of a back-and-forth

discussion. He clearly listens … He understands what needs to

happen here.”

Cote and others said Obama made a five-minute presentation

and then went around the room seeking comments.

Obama, who won re-election last week, must work out a deal

with lawmakers before the end of the year to avoid the crunch.

He is due to meet with lawmakers on Friday before leaving for a

four-day trip to Asia.

Any deficit-cutting plan must balance higher taxes for the

rich as well as reforms to social safety net programs.

Obama has convened different groups to plead his case before

he meets with lawmakers. He met with labor leaders and

representatives of liberal groups on Tuesday and is due to sit

down with civic leaders on Friday.

Lawmakers and the president put off serious discussion about

how to avoid the fiscal tightening, which both sides say they

don’t want, until after the Nov. 6 election.

Business executives who met with the president said that

while they are worried, they believe politicians will find a

solution.