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* Seeks to be less dependent on one product for high portion

of profit

* Has 15 drugs in late stage development

* Will focus on new uses, alterations of existing medicines

* Shares off 1.6 percent

By Bill Berkrot

NEW YORK, Dec 11 (Reuters) – Teva Pharmaceutical Industries’

new Chief Executive Jeremy Levin promised on

Tuesday to reshape the company into “the most indispensable

medicines company in the world” and to provide significant value

to its shareholders along the way.

At a meeting in New York with investors and analysts, Levin,

who took over as CEO in May, said Teva would sustain “profitable

growth” through 2017 and beyond despite numerous challenges,

such as the looming 2015 patent expiration of its most important

branded product, the multiple sclerosis drug Copaxone. It

accounts for about 20 percent of Teva sales and some 50 percent

of its profits.

Teva said it would continue to return money to shareholders

through its dividend and $3 billion share buyback program, but

it did not announce increases to either.

By 2017, Levin said, “Teva will be a reshaped company,” and

one that will be more transparent and accountable to Wall Street

and its investors than it has been in the past. The Israel-based

company provided more details about its cost-cutting plans,

areas of focus going forward and new product development.

Investors were not immediately convinced and Teva shares

were down 1.9 percent just ahead of the market close in New

York.

Levin said that in the future he does not want Teva to be so

dependent on one product for a significant portion of its

profits, in part through growth of branded generics in emerging

markets and through its joint venture with Procter & Gamble Co

on over-the-counter consumer products.

But Levin, a former executive of Bristol-Myers Squibb Co.

, said the world’s largest maker of generic drugs would

increasingly focus on bringing new medicines to market in its

core areas of expertise, such as central nervous system

disorders and respiratory diseases.

He said it also would focus on what Teva is calling new

therapeutic entities, or NTEs. Those could be new uses,

formulations, delivery methods or combinations of existing

products.

Levin said China represents an enormous opportunity for

future sales of respiratory disease products. “We haven’t yet

scratched the surface of how to get into that part of the

world,” he said.

NEW DRUGS

Teva has 15 drugs in late-stage development and another 13

programs in mid-stage trials, but has discontinued 12 other

products in its pipeline to focus on core areas of expertise.

The company has $10 billion available for business

development over the next five years.

It took a step toward adding to its portfolio of branded

medicines earlier on Tuesday by announcing a deal for worldwide

rights to an experimental pain drug being developed by Xenon

Pharmaceuticals, a biotech company founded by Michael Hayden,

Teva’s new chief scientific officer .

Hayden said NTEs, as they come from proven effective

medicines, would provide high returns with much lower risks than

developing new molecules. He said the company set a goal of

approving development of 10-15 NTEs in 2013 and getting them to

market beginning in 2016.

Hayden was particularly enthused by the prospects for Teva’s

experimental multiple sclerosis drug laquinimod, a

neuroprotective medicine with potential to address progressive

as well as relapsing MS. It could hit the European market next

year, but U.S. regulators have asked for another Phase III study

before considering the drug for the world’s largest market.

Teva also sees the possibility of combining laquinimod with

Copaxone, which works through a different anti-inflammatory

mechanism, to better treat MS as well as address other

neurodegenerative disorders such as Alzheimer’s disease, ALS and

Parkinson’s disease.

The company sees prospects for extending Copaxone use beyond

the patent expiration with a new, more convenient,

three-times-a-week version compared with its current daily

formulation. That could reach the market in 2014.

Teva is testing the sleep disorder drug Nuvigil, which it

acquired with its $6.5 billion purchase of Cephalon last year,

for bipolar disorder – a use that could substantially boost

sales. The company sees 2013 Nuvigil sales of $280 million to

$320 million, with a possible bipolar approval coming in 2014.

MIS-SIZED OR SMALL DEALS

While Teva was built through a series of large acquisitions,

Levin reiterated his desire for mid-sized or small transactions,

whether through licensing deals, acquisitions or strategic

alliances with large pharmaceutical companies.

The company, whose shares have badly underperformed those of

its smaller rivals during the last two years, said on Nov. 30

that it would streamline operations and cut costs by $1.5

billion to $2 billion during the next five years, with most of

the savings realized in 2014 and 2015.

Teva provided details on Tuesday of where it would find much

of the savings, including $400 million to $700 million by

centralizing global purchasing power rather than local

procurement of goods. It sees another $150 million to $175

million in savings from shifting away from many small production

facilities and instead relying on larger, more efficient

manufacturing sites.

A move to centrally controlled supply chain inventory levels

could save another $110 million to $140 million, the company

said.

Levin said Teva would also continue to divest non-core

assets, a process it began by selling its U.S. animal health

business to Bayer for up to $145 million.

“We have a plan that’s reasonable and achievable,” Teva

Chairman Phillip Frost said.