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By Bill Berkrot

May 15 (Reuters) – An experimental leukemia treatment that

Roche Holding AG hopes will improve upon its

best-selling cancer drug Rituxan delayed disease progression

twice as long as chemotherapy, according to preliminary trial

data released on Wednesday.

Switzerland-based Roche aims to fend off cheaper competition

for Rituxan, which loses patent protection in Europe later this

year, threatening a product with nearly $7 billion in annual

sales.

Roche’s new drug in development, known as GA101 or

obinutuzumab, was given in conjunction with the commonly used

chemotherapy chlorambucil to previously untreated patients with

chronic lymphocytic leukemia (CLL) who also had other health

problems, such as heart disease. The treatment was compared

against that for patients who received the chemotherapy alone in

a late-stage clinical trial involving 589 people.

The combination of Roche’s drug plus chemotherapy led to an

86 percent reduction in risk of disease progression, according

to data from a scientific abstract released on Wednesday ahead

of the American Society of Clinical Oncology’s annual meeting

later this month.

Patients who received GA101 went 23 months on average before

their leukemia began to worsen, an interval known as

progression-free survival, or PFS. That compared with 10.9

months for chemotherapy alone, according to the latest available

data. Data showing the actual survival benefit will not be

available for some time, the company said.

Overall and complete response rates seen in the study

demonstrate the potential potency of the Roche drug.

The overall response rate was 75.5 percent compared with

30.2 percent of patients who responded to the chemotherapy

alone. Twenty-two percent of those who got GA101 had a complete

response, meaning the cancer was undetectable, whereas no

patients receiving chemo alone had a complete response.

“We have to wait for longer follow-up to comment on duration

of control of the disease,” Dr Valentin Goede, the study’s lead

investigator, said in an interview.

“Still, these are encouraging results,” said Goede, adding

that he believes progression-free survival for the Roche drug

was likely to improve.

HELPING THE IMMUNE SYSTEM DEFEND ITSELF

GA101 is an engineered antibody designed to better enable the

immune system to attack and kill B cells, from which many blood

cancers, such as CLL and lymphomas, originate. The drug, which

recognizes B cells on the surface of tumors, was engineered to

be more potent in attacking them than Rituxan.

Another arm of the trial, for which data will not be

available until late this year or in 2014, is testing GA101

directly against Rituxan. When Rituxan plus chemotherapy was

compared to chemotherapy alone, it showed progression free

survival of 15.7 months and an 8.3 percent complete response

rate.

If the new drug shows clear superiority over Rituxan in the

head-to-head portion of the trial, Roche would be able to defend

the multibillion-dollar franchise against cheaper biosimilar

versions of Rituxan when they emerge. Roche also has full rights

to GA101, while it shares Rituxan revenue with Biogen Idec

.

Goede, from University Hospital of Cologne in Germany, said

the trial was important because it was the first large Phase III

CLL study of the type of patient doctors most typically see –

older with additional health problems.

It is estimated that 15,680 Americans will be diagnosed with

and 4,580 will die of chronic lymphocytic leukemia in 2013,

according to the National Cancer Institute.

The new medicine did have a far higher incidence of

neutropenia, or reductions in white blood cell count, than

either Rituxan or chemo alone. However, Goede called the safety

profile acceptable because the neutropenia did not lead to

infections or fever.

There were also infusion-related reactions seen with the

first dose of GA101 that were not seen with chemotherapy. That

was managed by splitting the first dose of the drug over two

days, researchers said.

Goede noted that there had been a similar issue in early

clinical trials of Rituxan. “This is a problem that can be

fixed,” he said.