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By Linda Sieg and Kaori Kaneko

TOKYO, May 16 (Reuters) – Anyone expecting a broad overhaul

of Japan’s economy that would remove barriers to competition

will likely be disappointed when Prime Minister Shinzo Abe

launches his “Third Arrow” policy next month, but those with

more modest expectations may be pleased.

Abe has promised to make structural reform and deregulation

a key part of his growth strategy, the third tranche of his

“Abenomics” prescription after hyper-easy monetary policy and

big spending.

The monetary and fiscal stimulus has already sparked Japan’s

fastest economic growth in a year in the first quarter, but

corporate investment has yet to follow suit.

“The ‘Third Arrow’ was never going to be a magic bullet

because deregulation means changing behaviour and moving from

vested interests to new entrant investment,” said Jesper Koll,

head of Japanese equities research at JP Morgan in Tokyo.

“But they are pushing ahead. There is a growth strategy. The

radical stuff is out and it was never going to be there, because

you are in a country that is obsessed with creating a

Japanese-style capitalism rather than market fundamentalist,

Anglo-American-style capitalism. It’s still Japan.”

Some fresh details of the strategy could be revealed on

Friday, when Abe is set to speak to business executives and

academics. He unveiled some plans last month, including steps to

make it easier for women to work.

Proposals by a panel on industrial competitiveness and

another on regulatory reform are likely to form the bulk of the

growth strategy. Abe, who took office in December after his

Liberal Democratic Party’s (LDP) election win, says he wants to

announce the policy ahead of a June 17-18 Group of Eight summit

in Northern Ireland.

Among proposals that are seen as positive are plans to

deregulate the energy sector by breaking up utilities’ grip on

the generation, transmission and distribution of electricity;

setting up a U.S.-style National Institute of Health to

consolidate and prioritise medical science investment, and Abe’s

decision in March to enter talks on a U.S.-led free trade pact.

“Right now, I’d give them a ‘B’ for where they are and it

could end up anywhere from an ‘A’ to a ‘D’ depending on how they

follow through,” said Byron Sigel, a former U.S. trade official

who negotiated trade deals with Japan in the 1990s.

“It’s all in the implementation, and how much political

capital people are willing to spend to make tough structural

adjustments – and they will be difficult.”

GOOD INTENTIONS?

Japan has a long history of crafting economic reform

packages full of bold prescriptions and good intentions, many of

which have ended up as empty promises. This time Tokyo is under

international pressure to follow its hyper-easy monetary policy,

which has so far escaped criticism despite the yen’s dive, with

reforms to ensure sustainable growth.

Those longing for sweeping changes, however, look set to be

disappointed by decisions to put off politically painful

measures, at least until after a July upper house election that

Abe’s LDP needs to win handily to ensure that policy proposals

are quickly followed by legislation.

“They are not touching the vital points, such as medical

care and agriculture,” said Junji Annen, a Chuo University

professor who sits on the deregulation panel. “Utilities’ reform

is coming out better than expected, but that is a sign of the

times,” he said, noting that the clout of the politically

powerful utilities had been weakened by the Fukushima nuclear

disaster.

The package is expected to contain a target of doubling

Japan’s miniscule agriculture exports to 1 trillion yen ($9.76

billion), a target Abe may mention when he speaks on Friday.

But it is likely to put off steps to ease barriers to

corporate investment in farming in a nod to a heavily protected

farm lobby, already upset by Abe’s decision to join talks on the

U.S.-led Transpacific Trade Partnership pact.

“It is true there are certain sensitivities because of the

upper house election,” Takeshi Niinami, CEO of convenience store

chain Lawson Inc and a member of the competitiveness panel, told

reporters this week. “Agriculture is one such issue.”

Others areas where the package is likely to come up short

are steps to free up Japan’s rigid labour market to make it

easier for firms to shift to growth industries from depressed

sectors, improvements in corporate governance and addressing the

question of immigration to make up for Japan’s shrinking

population.

Niinami, for one, held out hope that touchy topics would be

taken up after the July election, but Chuo University’s Annen

took a more pessimistic view. “They won’t drop these topics

altogether but the question is will they continue (debate)

vigorously, or reluctantly?” he said.

“It is entirely possible that the LDP wins the election by a

landslide and just goes back to its old ways of catering to

vested interests.”