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(The opinions expressed here are those of the author, a

columnist for Reuters.)

By Reihan Salam

Dec 2 (Reuters) – In 1890, two of America’s leading legal

minds, Louis Brandeis and Samuel Warren, published an article

called “The Right to Privacy” in the Harvard Law Review.

Scandalized by the rise of a gossip-mongering press that

intruded on the lives of prominent citizens, they called upon

the courts to recognize a “right to privacy.” Their fear was

that new technological and commercial innovations – in this case

photography and the mass-circulation gossip rag – would cause

the rich and famous untold mental pain and distress. As Stewart

Baker observes in his provocative book Skating on Stilts, the

substance of Brandeis and Warren’s argument now seems rather

quaint, as a gossipy news media has become a central part of our

public life. In Baker’s telling, “the right to privacy was born

as a reactionary defense of the status quo.” And even now, he

argues, privacy campaigners often overreact against new

technologies they fear but do not understand.

Baker’s argument has been panned in civil libertarian

circles. When he suggests that societies eventually adapt to new

technologies – that “the raw spot grows callous” as we grow

accustomed to invasions of privacy – privacy campaigners reply

that it is Baker who has grown callous to the harms in question.

Baker’s central goal is to convince Americans to accept that

government must use new technological tools, like the data

mining programs used by the National Security Agency, to combat

mass-casualty terrorism. His critics maintain that he is far too

glib about the potential that government might abuse these new

tools, and indeed too dismissive of the notion that it has

already done so.

I’m torn on the question of whether the national security

state has overstepped its bounds, and there are people I respect

on both sides of the debate. Civil libertarians like Ben Wizner

of the American Civil Liberties Union and Julian Sanchez of the

Cato Institute see the new Leahy-Sensenbrenner USA FREEDOM Act-

which would end the dragnet collection of Americans’ phone

records under the PATRIOT Act, and limit other surveillance – as

an important step towards reining in a bureaucracy run amok.

Baker fears that it will cripple the ability of U.S.

intelligence officials to prevent future terror attacks. I

couldn’t tell you which side is closer to the mark.

What is increasingly clear to me, however, is that privacy

concerns are limiting our ability to flourish as a society for

reasons having nothing to do with NSA surveillance.

The Food and Drug Administration recently ordered one of

America’s most popular consumer genonics firms, 23andMe, to

cease selling and marketing its direct-to-consumer DNA test on

the grounds that it is a medical device subject to FDA approval.

The FDA’s case seems pretty flimsy. The saliva collection kit

that 23andMe offers through its Personal Genome Service is

utterly harmless, and no one is claiming otherwise. Rather, the

FDA is concerned that by giving its consumers data on disease

risks, complete with plenty of disclaimers, it may prompt them

to seek unnecessary MRIs and mastectomies, as Christina Farr of

VentureBeat reports. The obvious rejoinder to these concerns is

that consumers don’t have the option, for better or for worse,

of operating on themselves. They generally need a medical

practitioner to sign off, and medical practitioners hardly

suffer from a lack of licensing and regulation. The FDA seems to

be engaging in a senseless power grab.

The reason this matters is that 23andMe represents just the

first step of the coming consumer genomics revolution. Recently,

Razib Khan and David Mittelman outlined the future of consumer

genomics in a short article in Genome Biology. First, Khan and

Mittelman expect that startups like 23andMe, which offer

consumers basic information about their ancestry and genealogy,

to grow more popular as the costs of their DNA tests continue to

plummet. Then these vast databases will be used to yield real

scientific insights, as biomarkers record how we respond to the

food we eat and the activities we undertake, and this data “is

intersected with millions with varying levels of genetic

relatedness and lifestyle.” The result will be “a perpetual

stream of novel insightful predictions,” and Khan and Mittelman

see this future as all but inevitable. Yet for this future to

become a reality, consumers will have to grow more comfortable

with sharing their personal medical data. One of the reasons

Americans are so sensitive about sharing this data is that many

of them fear becoming uninsurable, a fear that universal

coverage will (hopefully) do much to allay. If privacy concerns

win the day, the marriage of big data and personal genomics

might never come to pass – and our best hope for achieving

medical breakthroughs in the decades to come will be dashed.

It’s not just a desire for medical privacy that’s getting in

the way of progress. U.S. higher education institutions have

fought tooth and nail against efforts to build a unified

database of “student unit records” – collected throughout a

student’s educational life, and anonymized – that can allow

taxpayers, parents, and students to see how different kinds of

students have fared at different colleges and universities. As

Kevin Carey, director of education policy at the New America

Foundation, has argued, higher education institutions understand

that if this data is released, the federal government can hold

them accountable for their performance. For example, a student

unit record system will reveal which schools do the best and

worst job of educating low-income students who receive Pell

Grants.This is a prospect that keeps higher education

administrators up at night, and with good reason, as it

threatens the flow of federal dollars to subpar educational

programs.

So how do the higher education institutions get away with

keeping Americans in the dark about how well they are educating

U.S. students? It’s simple. Critics of a federal student unit

record system warn that it represents a threat to student

privacy – determined sleuths might be able to figure out the

grades and household income levels of individual students,

despite efforts to anonymize the data. And though there are many

techniques schools and governments can use to protect privacy,

it really is true that data anonymization is a hard problem to

solve. The question is whether we should put privacy ahead of

the goal of building a more efficient and equitable higher

education system.

Privacy matters. But so do the things we give up when we let

the fear of invasions of privacy stymie the development of

promising new technologies.

(Reihan Salam)