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* New agency to project Russia’s image abroad

* Putin names conservative news anchor as chief

* Second shift in Russian media industry in two weeks

By Timothy Heritage

MOSCOW, Dec 9 (Reuters) – President Vladimir Putin tightened

his control over Russia’s media on Monday by dissolving the main

state news agency and replacing it with an organisation that is

to promote Moscow’s image abroad.

The move to abolish RIA Novosti and create a news agency to

be known as Rossiya Segodnya is the second in two weeks

strengthening Putin’s hold on the media as he tries to reassert

his authority after protests against his rule.

Most Russian media outlets are already loyal to Putin, and

opponents get little air time, but the shake-up underlined their

importance to Putin keeping power and the Kremlin’s concern

about the president’s ratings and image.

The head of the new agency, to be built from the ashes of

RIA Novosti, is a conservative news anchor, Dmitry Kiselyov, who

once caused outrage by saying the organs of homosexuals organs

should not be used in transplants.

“The main focus of … Rossiya Segodnya (Russia Today) is to

highlight abroad the state policy and public life of the Russian

Federation,” said a decree signed by Putin.

Sergei Ivanov, the head of the presidential administration,

told reporters that the changes were intended to save money and

improve the state media.

But the new organisation has strong similarities to APN, a

Soviet-era news agency whose role included writing articles

about “the social-economic and cultural life of the Soviet

people and items reflecting Soviet society’s point of view on

important internal and international events”.

RIA said in an English-language article about Putin’s step:

“The move is the latest in a series of shifts in Russia’s news

landscape which appear to point towards a tightening of state

control in the already heavily regulated media sector.”

Rossiya Segodnya’s focus on building up Russia abroad could

solidify Putin’s grip on information by further limiting sources

of news for Russians whose TV screens are dominated by

state-controlled channels.

Putin’s decree appeared to have little effect on the two

other major Russian news agencies, state-run Itar-Tass and

private Interfax, but it could benefit both by making RIA’s

replacement less of a competitor domestically.

Itar-Tass is the successor of the Soviet official Tass

agency, while Interfax has more leeway as a private agency but

is restricted by the Kremlin’s dominance.

NEWS BOSS COURTS CONTROVERSY

A prominent member of parliament, Alexei Mitrofanov,

described Kiselyov as a “powerful propagandist” but said this

was a good thing and that he was suitable for the job.

In his third term, after weathering protests led by urban

liberals, the 61-year-old Putin has often appealed to

conservatives and championed the Russian Orthodox Church as a

moral guide for society.

Kiselyov has proved a loyal Putin supporter as a television

presenter, at times making provocative remarks. In 2010 he said

homosexuals should be banned from donating blood or sperm and

last year said they should also be banned from donating organs.

Putin has been Russia’s dominant leader since he was first

elected president in 2000. He began his third term in the

Kremlin in May 2012 after stepping aside to serve for four years

as prime minister because of constitutional limits.

The opposition staged big street protests against him for

several months from December 2011, following a parliamentary

election they said was rigged. The demonstrations have faded but

Putin’s popularity ratings have declined from their peak during

his first two terms – from 2000 until 2008.

The Kremlin extended its grip over radio and television

broadcasting on Nov. 26 when the media arm of state-controlled

Gazprom bought mining tycoon Vladimir Potanin’s

Profmedia.

Through the deal, the ex-Soviet gas ministry – now Russia’s

largest firm by revenue – will add TV and radio stations,

cinemas and film production and distribution assets to a

sprawling portfolio built up around commercial channel NTV.

The Kremlin already funds an English-language TV channel

called RT which was initially known as Russia Today. It is not

clear whether the two will operate separately and RT’s head,

Margarita Simonyan, said she had been unaware of the move.

The new organisation will be created in RIA Novosti’s

headquarters in central Moscow. The fate of its journalists and

other employees was not immediately clear.

RIA Novosti was created as the Soviet Information Bureau in

1941, after Nazi Germany invaded the Soviet Union, and issues

reports in Russian and foreign languages.

(Additional reporting by Maria Tsvetkova and Alexei Kalmykov;

Editing by Mark Heinrich)