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Dec 17 (Reuters) – Facebook Inc will begin selling
video ads later this week and plans to make an announcement on
Tuesday, the Wall Street Journal reported, citing people
familiar with the matter.
The ads will play automatically in users’ news feeds and may
help Facebook capture a share of the $66.4 billion that
advertisers are expected to spend on U.S. television this year,
the Journal said.
One of the first ads to be played will be a short tease made
specifically for Facebook for Lions Gate Entertainment Corp’s
upcoming film “Divergent,” according to the newspaper.
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Facebook could not immediately be reached for comment by
Reuters outside of regular U.S. business hours.
