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By Scott Malone

NEWARK, N.J., Jan 28 (Reuters) – A noisy marching band,

costumed characters and a 9-year-old reporter were among

hundreds of journalists and football fans that filled a Newark,

New Jersey, arena on Tuesday for the media scrum that marks the

kick-off of Super Bowl week.

Denver Broncos and Seattle Seahawks players and coaches

fielded questions from how they would handle the frigid

temperatures to what Winter Olympics sport they would play if

they weren’t in the NFL. For Seattle defensive lineman Michael

Bennett it would be curling, he said.

Fans wanting to get near the elite athletes paid $28.50 to

sit above the arena floor to watch the event unfold.

“This is the closest I’ll get to the players, because I’m

not going to the game,” said Michael Kenney, 38, a police

officer who lives in Brick, New Jersey, sporting an orange

Broncos jersey. “I’m hoping to get some autographs.”

Costumed superheroes and historical characters mingled with

international media and NFL cheerleaders, as the Rutgers

University band played “Eye of the Tiger.”

Broncos head coach John Fox said he was confident they would

get through the day and then re-focus on preparing for the game.

“Most of these guys have been exposed to working with the

media,” Fox said. “Maybe not quite in this volume, but these

guys all follow the game, they have watched many media days and

Super Bowls and I think it’s a neat experience.”

Among those firing off questions at Fox was a boy who had

been chosen NFL Play 60 Super Kid in an online contest. He

thrust a microphone at the coach and asked how quickly he should

run the game ball out onto the field on Sunday night.

“As fast as you need to go to be safe,” Fox said. “We don’t

want you getting hurt or doing a face plant. Be under control,

but be efficient.”

The boy, Thomas Brown of Virginia Beach, said he was happy

to get a chance to talk to the coach but had no plans to become

a reporter when he grows up. Asked what he wanted to be, he

replied: “A player, probably.”

Seattle wide receiver Golden Tate turned the tables on the

media, filming the TV crews packed around him with a small

camera clipped to the brim of his cap. He said he planned to

make a film for his fans.

“I want to edit it out and make a really good video, to say

thank you for all the support that you have given us,” Tate

said. “This is special, this is something that a lot of people

have dreamed about.”

Seattle center Max Unger, whose luxuriant beard has become

the subject of a lot of fan attention this season called the

atmosphere “madness.”

Despite the attention his facial hair has commanded, he

added that – “win, lose or tie” – he is planning to shave next

week.

Broncos cornerback Champ Bailey said he was eager to get

back to practice sessions and studying the style of the

Seahawks, who were due to face the crowd later on Tuesday.

“One thing you can’t do is let your mind stray away from

what you’re here for,” Bailey said. “We’re here to win a game.”

Lineman Orlando Franklin admitted that the size of the crowd

was “kind of a shock,” and voiced the same eagerness to get back

to preparing for Sunday’s game.

“In a couple minutes we’ll be done with this and can get

back to football,” he said.

(Reporting by Scott Malone; Editing by Barbara Goldberg and

Gunna Dickson)