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By Amanda Becker

Feb 9 (Reuters) – Football players at Northwestern

University have kicked off a daunting, but not necessarily

impossible, drive to become the first U.S. college athletes to

unionize, starting a legal process with the potential to

redefine college sports.

Wildcats quarterback Kain Colter has teamed up with Ramogi

Huma, a former University of California-Los Angeles player

turned activist, to form the College Athletes Players

Association (CAPA), a first-of-its-kind labor union.

CAPA has asked the National Labor Relations Board (NLRB) to

schedule an election so Colter and his teammates can vote on

whether they want union representation. The agency is due to

hold a preliminary hearing on the matter this month in Chicago.

In deciding whether an election is warranted, the NLRB must

answer a question that has dogged college athletics for decades.

Are players only students or are they effectively employees?

College sports is immensely profitable for schools, coaches,

boosters, conferences and commercial interests. The National

Collegiate Athletic Association (NCAA), which organizes sports

programs for roughly 420,000 college athletes, reported $872

million in 2012 revenue, according to an audited statement.

If the NLRB decides that players are employees who have a

right to unionize, “it’s going to turn college athletics on its

head,” said Joseph Farelli, a labor lawyer at the firm of Pitta

& Giblin who has represented both employers and unions.

The board has never considered this issue before, said labor

lawyers. A spokesman for the NLRB said he was not aware of any

previous case and declined further comment because the issue is

pending.

Any NLRB decision on the Northwestern case would only apply

to athletes at private universities because the board has

jurisdiction only over private-sector labor relations.

LONG HAUL AHEAD

The Northwestern Wildcats are historically underdogs on the

football field, but the players may be executing their

unionization play at a favorable time.

Under U.S. President Barack Obama, the NLRB is controlled by

Democrats, the party friendliest to organized labor, which

supports CAPA. The NLRB’s record suggests it may be open now to

declaring certain groups of students to be employees.

CAPA has said it aims to ensure that players get medical

coverage for sports-related care, to improve graduation rates,

and to push for fair compensation. University and NCAA medical

insurance generally does not cover players’ sports-related

conditions that continue after they leave college.

An “overwhelming majority” of the team’s roughly 85

scholarship players has expressed interest in unionizing,

according to CAPA.

A decision favoring the players would be an incremental

victory, labor lawyers said, but it would almost certainly be

subjected to a long legal appeals process, making any widespread

unionization of college football a distant prospect.

The NCAA has said in a statement that the Wildcats players

are part of a “union-backed” power grab that will undermine

their educations.

Northwestern has said it is proud that its students are

raising issues about athlete safety, but that unionization and

collective bargaining are not “appropriate.”

“At Northwestern, students who participate in NCAA Division

I sports, including those who receive athletic scholarships, are

students, first and foremost,” university spokesman Alan Cubbage

said in a statement.

“Participation in athletic events is part of the overall

educational experience … not a separate activity.”

SPORTS IS BIG BUSINESS

College sports programs generate billions of dollars in

revenue for the NCAA, based in Indianapolis, and its member

universities. Players are barred by association rules from

receiving a cut of the proceeds, or from drawing a salary.

The NCAA gets $770 million a year under a 14-year, $10.8

billion deal from CBS and Turner Broadcasting for the rights to

show the NCAA’s annual “March Madness” basketball tournament.

ESPN pays the association $125 million a year to show its

Football Bowl Championship games, according to media reports.

The NCAA in turn distributes revenue to individual schools.

Northwestern, for example, got $27.5 million in revenue from

its football program and $11.7 million from its basketball

program in the 2011-2012 season, according to U.S. Department of

Education statistics compiled by CAPA and Drexel University.

The university’s head football coach took home about $1.3

million in 2012. His players each got athletic scholarships

worth about $56,500 that fell several thousand dollars short of

the full cost of attendance, said the CAPA-Drexel report.

Huma and Colter are quick to emphasize that the union push

was not prompted by any mistreatment by the university, located

in Evanston, Illinois, on Lake Michigan just north of Chicago.

CAPA, Huma said in an interview, only wants the NLRB to look

at the “facts” and “accurately recognize this as an

employer-employee relationship that gives the players labor

rights.”

Colter, in a statement provided by CAPA, asked:

“How can they call this amateur athletics when our jerseys

are sold in stores and the money we generate turns coaches and

commissioners into multi-millionaires?”

Labor unions are backing the players. The United

Steelworkers union has said it will cover CAPA’s legal expenses.

Richard Trumka, president of the AFL-CIO, the largest federation

of U.S. labor unions, has offered verbal support.

EMPLOYMENT RELATIONSHIP?

CAPA’s future, for now, is in the hands of the Chicago

office of the NLRB, a federal agency that oversees

private-sector union elections and polices unfair labor

practices. At the upcoming hearing, the university and the union

will argue over whether the players exhibit the type of

relationship with the university that workers typically do with

employers.

Standard benchmarks include the extent to which an employer

controls an employee’s schedule; the discretion the employer has

in hiring and firing; and evidence of compensation.

“Schools dictate where players can live, what they can eat,

whether or not they can even leave a hotel during a trip, their

off-season schedules,” Huma said.

The NCAA has indicated it will defend its long-standing

position that college sports participants are not employees, but

“student athletes.” The organization began using this term after

two state courts in the 1950s and 1960s found that scholarship

students who died while performing athletic duties were

effectively college employees with workers’ compensation rights.

Since then the NCAA has largely blocked further workers’

compensation claims, said a Buffalo Law Review analysis.

“There is no employment relationship between the NCAA, its

affiliated institutions or student-athletes,” NCAA Chief Legal

Officer Donald Remy said in a statement.

Some lawyers said the closest analogy to the college

athletes’ situation may be the NLRB’s treatment of graduate

students who have tried to unionize. The board has evaluated

whether graduate students’ work for their colleges is incidental

to their education, or whether it renders them employees.

The NLRB’s decisions on this issue have vacillated, as board

control has shifted from one political party to the other. “It’s

very political, it’s not unusual for the law to change as you

change administrations,” said labor lawyer John Lomax at the

firm of Snell & Wilmer.

Athletes differ from graduate students in at least one

important respect, said Foley & Lardner lawyer Jon Israel.

“They’re given a scholarship – compensation – in return for

services that have nothing to do with academics, it’s entirely

based on football,” Israel said.

(Editing by Kevin Drawbaugh, Howard Goller and Tiffany Wu)