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LONDON —

Viacom

,

Discovery Communications

,

Saban Capital

and

Scripps Networks

are among the bidders to buy U.K. free-TV network

Channel 5

, according to the Financial Times, which cited a source familiar with the process.

Discovery had been in discussions with BSkyB to table a joint bid, with BSkyB taking over Channel 5’s advertising sales operation, the Financial Times reported last week.

None of the companies would comment on the sale, which has also attracted bids from European buyers. The sale is being managed by Barclays.

U.K. commercial broadcaster ITV, one of Channel 5’s main rivals, ruled itself out of the auction earlier this week.

Channel 5 owner

Richard Desmond

is seeking a price of about GBP700 million ($1.17 billion). He bought the net for GBP104 million ($174 million) in 2010, and has since slashed costs, and revamped its skeds.

It is a major buyer of Hollywood movies and series. This week’s sked include movies “Legally Blonde,” “The Covenant” and “The Last of The Mohicans,” and series “NCIS,” “The Mentalist” and “American Idol.”

Its biggest success has been “Big Brother.”

2014 Variety Media, LLC, a subsidiary of Penske Business Media; Distributed by Tribune Content Agency, LLC