Seven years later, Blueland continues to make waves with environmentally responsible cleaning products
Blueland cleaning products first made a splash in 2019 when co-founder Sarah Paiji Yoo and chemist Syed Naqvi demonstrated their initial lineup of three groundbreaking eco-friendly products on “Shark Tank.” Paiji Yoo sought to tackle the problem of plastic pollution through household products after finding it was one of the hardest areas to reduce her consumption of single-use plastic.
Now, four years after the company’s launch, Blueland offers more than a dozen products to help clean bathrooms, mirrors, dishes and more in a way that’s better for the planet and healthier for your family. If you want to make the switch to cleaning products that are safer and more eco-friendly, stock your cupboards with these Blueland must-haves.
What is Blueland?
Blueland was created in 2019 by Harvard-educated entrepeneurs Paiji Yoo and John Mascari as a way to cut down on the plastic waste generated by household cleaners. Chief Executive Officer Paiji Yoo and Naqvi both had experience developing nontoxic products for the consumer household market, while Mascari serves as Blueland’s chief operating officer.
Blueland products are stored in reusable containers; customers simply add water to Blueland’s concentrated tablets, which are made with ingredients that are certified safe by the Environmental Protection Agency and the Environmental Working Group. Thanks to the products’ lifetime bottles, which are made from glass or bisphenol A-free shatterproof acrylic, Blueland estimates its products replace 5 billion plastic bottles every year.
Not only do Blueland products reduce waste, but they’re also high-performing: EPA-approved third-party laboratory testing showed that Blueland products cleaned more effectively than those from its competitors. They’re also generally more affordable than purchasing individual bottles of traditional cleaning products.
How does Blueland work?
Blueland helps shoppers eliminate single-use plastics from their cleaning regimen while also removing harmful chemicals from the cleaning products themselves. Blueland has reformulated hand soap, toilet cleaner, laundry detergent and more into concentrated tablets. Users simply fill Blueland’s reusable bottles with the recommended amount of hot water, drop in the tablet and wait for it to dissolve.
Blueland ingredients
Blueland cleaners are free from artificial dyes and fragrances and contain no ingredients from the Environmental Working Group Unacceptable List or Prop 65 Banned Ingredients List. They’re also gluten-free and vegan, containing no animal byproducts.
Blueland products are all Leaping Bunny-certified cruelty-free and most individual products have been individually awarded certifications such as Cradle to Cradle, which assesses sustainability and circularity across five metrics, and EPA Safer Choice, which affirms Blueland ingredients meet stringent EPA criteria for safety.
Blueland shipping and packaging
Shoppers can buy Blueland products as one-time orders or customizable subscriptions. Some refill tablets come individually packaged, while others arrive in bulk bags. The paper used in this packaging is compostable, further cutting down on plastic waste. Blueland also uses recyclable shipping boxes, paper-based tape and water-based ink for packaging that’s extra eco-friendly, helping make it Climate Neutral Certified.
Best Blueland cleaning products
Blueland Multi-surface Cleaner Starter Set
This popular set is a cost-effective way to add Blueland to your cleaning routine. It comes with a spray bottle and four lemon-scented multisurface cleaner tablets.
Blueland Hand Soap Starter Set
Blueland’s popular foaming hand soap set can make four full bottles of soap. The set is available in four scent varieties: Iris Agave, Perrine Lemon, Lavender Eucalyptus and Pacific Mist.
Blueland Bathroom Cleaner Starter Set
Clean your shower, tile, sinks and more with this cleaning spray kit. It comes with a spray bottle and four eucalyptus-mint-scented tablets to get you started.
Blueland Dishwasher Starter Set
Convert your dishwasher to Blueland with this set, which comes with 60 fragrance-free, dry-form dishwasher tablets, plus a chic steel tin to store them in. With no plastic wrappers and a plastic-free reusable tin, this is one of Blueland’s most eco-friendly offerings.
Blueland Scrub Sponges, 3-Pack
You can eliminate plastic sponges by replacing them with these compostable yet powerful sponges.
Prices listed reflect time and date of publication and are subject to change.
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