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The Olympics might be the biggest spectacle in sports, but no one puts on a show like the NFL. In yet another example of supreme marketing know-how, the country’s most popular sports league launches its season for the second year on a Thursday. The hype has been nonstop for the three-hour Britney Spears-Aerosmith-Mary J. Blige-Aretha Franklin concert–the last hour carried live on WLS-Ch. 7. Oh yeah, the game features the New York Jets against the Washington Redskins.
