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* Q1 adj EPS 63 cents vs Wall St estimate 52 cents

* Outlook raised for key measure

* Shares up 2 pct

April 26 (Reuters) – Starwood Hotels & Resorts Worldwide

topped profit estimates for the first quarter as

strength in the Americas helped offset softness in Europe, and

the company raised its outlook for a key revenue measure,

sending its shares up more than 2 percent.

A business-led recovery has helped lift U.S. hotel occupancy

rates and aided an industry whose financing challenges have

slowed construction.

Starwood, which franchises hotels under brands such as

Sheraton, W and Westin, was upbeat that travel is continuing on

an upswing fueled by the global economic recovery.

“Despite the headlines and uncertainty, our business is

better than some might think,” Chief Executive Officer Frits van

Paasschen told analysts during a conference call on Thursday.

“We believe we’re on the cusp of a golden age of global

travel,” van Paasschen added.

Starwood noted signs of improved bookings in key European

markets. It added the second half would likely be better in

Europe, which accounts for about 20 percent of Starwood

earnings.

“Based on what we’re seeing, we would expect the European

recession to be shallow, as some economic forecasters are now

predicting,” Chief Financial Officer Vasant Prabhu said.

Starwood projected growth of 6 percent to 8 percent in

worldwide revenue per available room, or revPAR, for

company-operated hotels open at least a year, up from a prior

forecast of a 5 percent to 7 percent increase. That metric

multiples occupancy rate by room rate.

Net income was $128 million, or 65 cents a share, in the

first quarter, compared with $28 million, or 14 cents a share, a

year earlier.

Excluding items, profit came to 63 cents a share. Analysts

on average expected 52 cents, according to Thomson Reuters

I/B/E/S.

Quarterly revenue rose 32 percent to $1.7 billion.

By region, revPAR rose 7.1 percent in North America, 14.4

percent in Latin America and 6.7 percent in Asia-Pacific.

Europe revPAR was down 1.9 percent.

The company said it expected a profit of $2.35 to $2.46 a

share before items for this year. Analysts expected $2.31.

Shares of Starwood Hotels were up 2.7 percent at $59.20 in

early afternoon trading as other major hotel companies rose.

Marriott International was up 1.2 percent and Hyatt

rose 2.8 percent.