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* Q1 EPS ex-items 47 cents vs Street’s 42 cents

* Sales rise 0.1 pct to $691.4 mln, misses estimates

May 8 (Reuters) – Molson Coors Brewing Co reported a

better-than-expected first quarter profit on Tuesday, helped by

price increases.

The maker of Molson Canadian, Coors Light and Blue Moon

beers said net income was $79.4 million, or 44 cents a share, in

the first quarter, compared with $82.6 million, or 44 cents a

share, a year earlier.

Excluding items, the company earned 47 cents a share,

beating the analysts’ average estimate of 42 cents a share,

according to Thomson Reuters I/B/E/S.

Sales rose 0.1 percent to $691.4 million, while analysts

expected $703.8 million.