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* ‘Small cell’ technology deemed promising

* Small cells can be attached to lamp posts, buildings

* Sprint plans small cells for year end, AT&T; to test

* Possible boost for Ericsson, Alcatel Lucent, other

equipment makers

By Sinead Carew

NEW ORLEANS, May 11 (Reuters) – Top U.S. mobile operators

are turning to a new type of equipment known as small cells to

boost network capacity in the face of a shortage of wireless

spectrum.

With consumer demand for wireless data services like mobile

video streaming growing sharply, network operators say they need

access to more wireless airwaves soon or they will risk running

out of capacity to support their customers.

Since it may be years before enough new spectrum becomes

available, operators are looking for technology solutions now to

try to avoid network congestion that could send customers away

in frustration or stunt industrywide revenue growth.

As a result, operators came to the CTIA annual wireless

showcase in New Orleans this week keen to discover how they

might use existing spectrum more efficiently.

One promising area is so-called small cells – mini versions

of the giant wireless broadcast towers that send and receive all

the cell phone calls carried by today’s networks. Installing

these small cells in between the bigger towers will boost

capacity in those areas.

Since these devices have smaller price tags and are more

compact than traditional cell sites, operators will be able to

place them more easily in buildings or even on lamp posts on

busy city streets.

Various types of small cells were on display by network

equipment makers at the New Orleans trade show. Wireless

carriers do not expect the first products to come to market

until later this year, and they say it is still too early to

estimate total costs for using the technology.

CAPACITY CRUNCH

AT&T; Inc and Sprint Nextel, the No. 2 and No. 3

U.S. mobile providers, both said at the CTIA trade show that

they already have plans for small cells. Market leader Verizon

Wireless and No. 4 player T-Mobile USA say they are looking at

the technology and eyeing future developments.

The trend could be a boost for equipment makers such as

Ericsson, Alcatel Lucent and Nokia Siemens,

a venture of Nokia and Siemens.

Sprint plans to start installing small cells late this year

to boost indoor coverage, particularly in sports arenas and

similar locations before expanding the technology to outdoor

areas in congested markets in 2013.

“The driver comes down to the need over time to get more out

of your spectrum,” Bob Azzi, network senior vice president at

Sprint, told Reuters on the sidelines of the CTIA show on

Wednesday. “The technology is maturing to the point that it is

feasible to start.”

Azzi said Sprint would consider products from vendors such

as Alcatel Lucent and Nokia Siemens.

Global Mobile data traffic is expected grow at a compound

annual rate of 78 percent between 2011 and 2016, according to

research from network equipment maker Cisco Systems Inc

. Cisco estimates that two-thirds of global mobile data

traffic will come from video by 2015.

Since video is one of the most bandwidth-hungry

applications, AT&T; said it sees the strong consumer demand for

mobile video streaming as the biggest driver of

network-management improvements in the coming years.

AT&T; plans to start testing small cells in its network late

this year or early next year. Since it failed last year in its

bid to acquire T-Mobile USA and gain more spectrum, it says it

needs to boost capacity somehow.

“Spectrum is a limited quantity. You’ve got to continuously

look for innovation to drive capacity and coverage,” Kris Rinne,

AT&T; senior vice president for network technologies,

architecture and planning, told Reuters.

LOWER COST

Rinne said that since deployment has yet to kick off, it is

too soon to estimate the cost of installing small cell. But Ovum

analyst Daryl Schoolar said that the new devices could cost

anywhere between $2,000 and $10,000 depending on the model,

compared with the roughly $30,000 investment for traditional

cell sites.

Ericsson marketing manager Hans Beijner said, however, that

cost would not likely be the main motivation for operators to

install the new products. “You do it because it’s the only

solution” to boost capacity, he told Reuters at the show.

In the United States and Europe in particular, Beijner said

that operators have a tough time gaining planning permission

from local authorities to build more cell towers.

Small cells, however, are designed to be much easier to

attach to building exteriors, or onto existing street

infrastructure such as lamp posts, he said.

Beijner estimated that, on average, operators would install

one to three of these small cells for every large cell in their

network in the next five years.

However, some U.S. operators may be slower to adopt the

technology. In particular, U.S. operators want more advancements

in small cells to be used in networks based on Long Term

Evolution, a high-speed wireless technology they are currently

using to upgrade their networks.

T-Mobile USA needs to bolster its network capacity to catch

up with its bigger rivals in providing higher-speed services to

customers.

“In the next couple of years you’ll see small cell

deployment on a larger basis,” said T-Mobile USA Chief

Technology Officer Neville Ray, who is waiting for industry

standards defining the technology to develop further.

Verizon Wireless is also keenly watching the technology but

Tony Melone, the chief technology officer for parent company

Verizon Communications, said, “It’s just not quite ready.”

Verizon Wireless is a venture of Verizon Communications Inc

and Vodafone Group Plc. T-Mobile USA is a venture

of Deutsche Telekom.