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* Data will identify banks but not the consumer

* Bankers oppose identifying institutions

* Argue many complaints unjustified

By Dave Clarke

WASHINGTON, June 19 (Reuters) – The new U.S. consumer

watchdog agency is launching a website on Tuesday where the

public will be able to view complaints made by credit card

customers against specific banks and other lenders.

The Consumer Financial Protection Bureau said it is

releasing the data to make the market for credit cards more

transparent and so the public, researchers and the lending

industry will have access to much of the data it receives from

consumers.

“Each and every time we hear from American consumers about

their troublesome transactions with financial products, it gives

us important insight,” CFPB Director Richard Cordray said in a

statement. “The information helps us and it should be available

to help others too.”

The banking industry, however, has fought the idea of naming

specific institutions in the public database, arguing that

anyone with a gripe, legitimate or not, can tar the reputation

of a card issuer by simply submitting a complaint to the agency.

Under the 2010 Dodd-Frank financial oversight law the CFPB

is allowed to create public consumer complaints databases. The

industry has argued that nothing in the law, however, requires

it to publicly name the institution receiving the complaint.

“Why publish the amount of complaints against a specific

company when there are many complaints that at the end of the

day are not justified,” Richard Hunt, president of the Consumer

Bankers Association, said in an interview. “There is a

significant chance of a reputational hit.”

Hunt also said there is a concern that the agency will only

release complaints related to the banks it oversees, which are

those with more than $10 billion in assets. This could make

large banks look like the bad actors in the industry, he said,

even if only a small percentage of their customers are filing

complaints.

When receiving a complaint the agency determines if the

consumer actually has a card with the bank in question and also

seeks to determine if the same customer is filing duplicate

grievances, a senior CFPB official told reporters on Monday.

No information about the consumer will be included in the

public database, the agency said.

The database will provide some information on how the lender

responded to the complaint, such as whether the customer

received any compensation from the card issuer.

The website will allow users to search the database in a

variety of ways, including by card issuer name, type of

complaint and zip code, the agency said.

When launched on Tuesday the database will at first only

contain complaints received since June 1, about 100 records. The

senior official said the plan is to add data received by the

agency before that date later this year, after the website has

been live for a few months.

The agency is considering creating similar public databases

for other types of consumer complaints about financial products

and on Tuesday it put out a request for input on what type of

products should be considered.

Also on Tuesday, the agency released a “snapshot” of some of

the consumer complaints it has received since opening its door

on July 21, 2011.

For instance, the agency said it has received approximately

45,630 complaints overall and of these 16,840 concern credit

cards. The agency receives the complaints in a variety of ways

including through its website and by phone.

The agency said the most common type of complaints on credit

cards are billing disputes.