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* FTSEurofirst 300 up 0.6 pct, Euro STOXX 50 up 0.9 pct

* Traders jockey ahead of ECB meeting; volumes low

* Beiersdorf rises 4.4 pct, BNP Paribas boosts banks

* Veolia slides 9 pct after its results disappoint

By Sudip Kar-Gupta

LONDON, Aug 2 (Reuters) – European shares rose on Thursday,

buoyed by banking sector gains in a volatile trading session as

investors tried to assess the likelihood of concrete policy

action from the European Central Bank.

Trading volumes were below average as many investors held

off from taking up new positions ahead of the outcome of

Thursday’s ECB meeting, taking place after the bank’s president

pledged to do whatever it takes to save the euro.

French bank BNP Paribas led gains among lenders

after reporting a smaller-than-expected drop in profits, while

German cosmetics group Beiersdorf also rose,

offsetting a slump in utility Veolia.

The FTSEurofirst 300 index rose 0.6 percent to

1,074.41 points, while the Euro STOXX 50 index rose

0.8 percent to 2,350.27 points, Volumes on the FTSEurofirst were

at just 24 percent of their 90-day average.

The STOXX European banking index rose 0.9 percent,

with BNP up 2.3 percent.

Beiersdorf, which makes Nivea skin care products, topped the

FTSEurofirst 300’s leaderboard with a 4.8 percent gain after the

company increased its outlook for 2012 profits.

Michel Juvet, chief investment officer at Swiss bank

Bordier, said he has an “overweight” position on European

equities, partly because he felt the ECB would take new steps to

tackle the euro zone crisis, such as restarting its purchases of

European government bonds.

“Valuations are cheapest among European equities. There are

a lot of expectations on the ECB, and at the very least they

should reopen their bond-buying programme,” said Juvet.

VEOLIA SINKS

French utility Veolia was the worst performer on the

FTSEurofirst 300, slumping by 9 percent after reporting results

that missed forecasts.

Bank of America Merrill-Lynch cut its rating on the stock to

“neutral”, saying that estimates for Veolia’s 2012 results could

also be reduced.

Some traders were sceptical over what might emerge from the

ECB meeting, due to persistent signs of disagreement among

policymakers over how to deal with the spreading debt crisis.

Expectations that the ECB may announce steps to lower

sovereign borrowing costs for Spain and Italy have been tempered

by Germany’s opposition to exceptional policy measures. That

would include giving the euro zone’s future ESM rescue fund a

full banking licence, which that would let it borrow from the

ECB to fund government bond purchases.

“They’ve got to announce resuming their bond purchases. But

we need to see more decisive action over how they’re going to

resolve some of the longer-term issues. We still favour selling

into the rally,” said Darren Easton, director of trading at

London-based Logic Investments.