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Aug 23 (Reuters) – A host of brokerages cut their price

targets on Hewlett-Packard Co’s stock, after the No. 1

PC maker posted an $8.9 billion loss and narrowed its full-year

earnings outlook, echoing concerns raised by rival Dell Inc

about faltering demand for PCs.

HP shares, which closed at $19.20 on the New York Stock

Exchange on Wednesday, were set to open about 5 percent lower on

Thursday.

HP took a $10.8 billion charge in the quarter, mostly

related to the writedown of its EDS acquisition and said the

outlook change is on a faltering PC market and tough economic

conditions in Europe and China where growth is slowing.

HP’s PC concerns mirror those of rival Dell Inc,

which slashed its full-year earnings outlook on Tuesday saying

customers cut back on computer purchases ahead of the launch of

Microsoft’s Windows 8 software.

While RBC analysts said channel inventory drawdown ahead of

the Windows 8 launch negatively impacted sales of PCs at HP,

Baird Equity Research said consumers are spending on alternative

devices.

Notebooks are losing more and more market share to Apple

Inc’s iPads, Barclays analyst Ben Reitzes wrote in a

note.

“We think that both Dell and HP face an uphill task in the

PC market, which is affected both by weak macro and changing

consumer preference with no credible tablet product,” BMO

Capital Markets analyst Keith Bachman wrote in a note.

HP and Dell are also struggling to defend their PC market

share from Asian rivals such as Lenovo Group Ltd and

Acer Inc.

Sales from printing and imaging at HP fell 3 percent in the

third quarter.

Jefferies analyst Peter Misek said inventory correction in

the printer segment will take several quarters to resolve and it

increasingly seems smartphones and tablets are reducing overall

demand.

HP consolidated its PC and printing segment in March, which

now comprise almost 50 percent of the company, Baird said.

For price target cuts on HP shares, click

(Reporting by Chandni Doulatramani and Sruthi Ramakrishnan in

Bangalore; Editing by Joyjeet Das)