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* Board interviewing bankers this week – sources

* Ackman wants board to consider selling the company

* Board’s intention in hiring banker not clear

* Shares reverse losses, close up 1 percent

(Adds analyst, investor comments)

By Ilaina Jonas and Paritosh Bansal

NEW YORK, Sept 5 (Reuters) – General Growth Properties Inc’s

board is looking to hire an investment bank, a week

after activist investor Bill Ackman stepped up pressure on the

No. 2 U.S. mall owner to consider putting itself up for sale,

two sources familiar with the matter said on Wednesday.

Ackman, who runs the $10 billion hedge fund Pershing Square

Capital Management and has a 10.5 percent stake in General

Growth, has urged the mall operator’s independent directors to

form a special committee to consider a sale.

Investment bankers are making presentations to the board

this week, the sources said.

But it could not be learned whether the board was mulling a

sale or was hiring a bank as a defensive move.

General Growth spokesman David Keating declined to comment.

Ackman was not immediately available for comment.

Shares of General Growth closed at $20.98, up 1.1 percent on

the New York Stock Exchange, reversing losses after the news of

the board’s plan. The company has a market capitalization of

about $19.5 billion.

“I do think the board is feeling some pressure to at least

explore some of the alternatives because a large shareholder is

saying they should,” said Jeung Hyun, a portfolio manager at

Adelante Capital Management, which owns General Growth shares.

“But I don’t know what alternatives there are. There isn’t a bid

on the table.”

He said he sees the odds of a deal getting done at one out

of three.

A deal could further boost Ackman’s returns from General

Growth, which has already proven to be his best bet ever,

earning a 77-fold return.

But Ackman also has a particularly tough battle on his hands

in getting General Growth to agree to seek a sale – and much of

it is of his own making.

In 2010, Ackman played a key role in brokering a deal to

reorganize General Growth, which at the time was in bankruptcy.

The investors, which included Brookfield Asset Management Inc

, beat out Simon Property Group Inc, the No. 1

U.S. mall operator, in the race to take control of the company.

Now Ackman is squaring off against Brookfield, which owns

42.2 percent of General Growth and has three seats on the board.

Toronto-based Brookfield, a long-term investor with $150 billion

of assets under management, has said it has no interest in

selling its stake.

And in October 2011 Ackman tried to broker a deal for Simon

to buy General Growth, according to U.S. Securities and Exchange

Commission filings last week.

Ackman’s plan was for Simon to buy General Growth for 0.1765

in Simon stock, or about $21 a share at the time, according to

the filings.

But Simon was not interested in buying General Growth if

Brookfield wasn’t on board. Brookfield, at the time, rebuffed

the arrangement and said it wanted to buy the rest of the

company it did not own, according to the filings.

In the end, no deal materialized.

Brookfield declined to comment. Simon was not immediately

available for comment.

Last month, Brookfield said it was “not taking any steps to

acquire GGP, nor is it having any discussions with third parties

in that regard.”

“You have somebody who owns 42 percent of the company who

doesn’t have to do anything,” Adelante’s Hyun said. “David Simon

doesn’t want to cross the Rubicon unless he’s invited by the

Senate. You have two parties that aren’t particularly motivated

to change the status quo.”

(Editing by Gary Hill and Phil Berlowitz)