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By Rodrigo Campos

NEW YORK, Oct 24 (Reuters) – Apple Inc seems to still be the

drug of choice for consumers of all stripes looking for sleek

gadgetry.

But traders are starting to doubt the hype, and the stock’s

technicals are painting a bleak picture ahead of Apple’s

earnings due Thursday.

According to technical analysis, which strips away Apple’s

sales, brand recognition, earnings or any other fundamental

information, the outlook is bearish. Charts suggest the stock

may have further to fall after recent losses, and short interest

– bets against the shares – are at a two-year high.

That is bad news for the maker of the iPhone and other media

devices, and potentially for the market.

In the short term at least, the broader market follows

Apple’s moves. The stock’s 20-day correlation with the S&P; 500

index peaked this year at a near-perfect 0.98 in January and is

now near 0.8. Going back four years, it has been negative only a

handful of days.

“When (Apple) was on its meteoric rise, its size helped

carry S&P; indexes materially higher and now it’s been a headwind

for the market,” said Rick Meckler, president of investment firm

LibertyView Capital Management in Jersey City, New Jersey.

Apple shares are up more than 50 percent so far this year

but still more than 10 percent below the record closing high of

$702.10 just a month ago. Ahead of its earnings Thursday after

the market’s close, some technical indicators on the stock are

hinting at more declines.

The last time the stock closed above its 14-day moving

average was a month ago and its 50-day average is now on a

downward slope, indicating both short- and midterm trends are

negative. Fifty-day momentum is at its lowest since June.

The weekly moving average convergence-divergence (MAC-D) – a

momentum indicator that tracks a stock’s performance against

itself – triggered a sell signal last week.

“Apple is near-term oversold but bigger-picture things don’t

look good from a purely technical backdrop,” said Ryan Detrick,

senior technical strategist at Schaeffer’s Investment Research

in Cincinnati. “I’d advise being very careful if you are long

this one.”

Short interest on Apple, or shares borrowed by traders to

sell on expectation of a price drop, rose in the latest

reporting period to its highest since February 2010.

At just above 16 million shares, the amount is still less

than a day’s worth of trading in volume terms. But the piling up

of bets against the most powerful stock in the market -and one

of the most expensive- is surely another red flag.

There are, nonetheless, a few technical rays of hope. Think

of them as lucky numbers, as if Apple shares read the horoscope.

The stock is near-term “oversold.” Its 14-day relative

strength index, or RSI, which compares the size of recent gains

and recent losses, sits around 40, a signal that perhaps the

selling in shares has carried too far.

The year’s low for this indicator was just above 30, and

that came in mid-May, at the start of a rally that lifted the

stock almost 35 percent to its record high above $700.

The stock is also trading near key support levels – spots

where clusters of buying can be expected based on technical

patterns. That could mean the downside is also limited and it

could be a good time to buy.

“I say the potential bottom is in the range of $580 to

$592,” said Bruce Zaro, chief technical strategist at Delta

Global Asset Management in Boston.

“It’s getting close to the bottom part of its trading band,”

which he said was bullish ahead of earnings.

Apple October weekly options were pricing in an estimated

move of about 5.5 percent in either direction as of Wednesday

morning, according to Philip Saunders, equity derivatives

strategist at Topeka Capital Markets.

The expected move is above the average 4.2 percent one-day

move over the last eight earnings announcements.

On July 24, Apple shares fell more than 5 percent in

extended trading after the company reported its second quarterly

miss in less than a year. The next day, the stock fell 4.3

percent to close at $574.97.

(Reporting by Rodrigo Campos, additional reporting by Doris

Frankel and Chuck Mikolajczak; Editing by Kenneth Barry)