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LONDON, Oct 31 (Reuters) – GlaxoSmithKline sales

fell 8 percent in the third quarter, hurt by continued pressure

on drug prices in austerity-hit Europe and lower demand for

vaccines compared to a year ago.

Sales of 6.53 billion pounds ($10.50 billion) generated

“core” earnings per share (EPS) down 13 percent at 26.5 pence,

as Britain’s biggest drugmaker suffered another tough quarter.

Analysts, on average, had forecast sales of 6.67 billion

pounds and core EPS, which excludes certain items, of 27.8p,

according to Thomson Reuters I/B/E/S.

GSK, like its rivals, has suffered a string of patent

expiries in recent years and is struggling to grow sales, even

though it has come through the so-called “patent cliff” earlier

than others.

Chief Executive Andrew Witty said the results were impacted

by demanding prior year comparisons, product disposals and

continuing weakness in Europe.

The worsening situation in Europe is a significant burden,

with sales in the region falling 9 percent in three months to

end-September.

Until July, GSK had been predicting a return to sales growth

this year. It revised its 2012 sales outlook down to flat at

mid-year and reiterated this forecast on Wednesday, with the

caveat that this excluded any further deterioration in Europe.

The vaccines business suffered a particularly difficult

comparison in the third quarter, since Japan bought a large

amount of the company’s Cervarix shot against cervical cancer a

year earlier and GSK also shipped a lot of flu vaccine a year

ago.

Excluding these vaccine factors and the impact of product

disposals, GSK said sales for the latest quarter were broadly in

line with last year.

Witty is diversifying GSK to cut reliance on “white pills in

Western markets”, the part of the business most vulnerable to

price cuts and generic competition. The strategy involves a push

into both emerging markets and non-prescription consumer health.

The heart of the company, however, remains its pipeline of

prescription drugs, where GSK is stepping up investment on

experimental medicines for diseases ranging from HIV/AIDS and

cancer to chronic lung conditions.

Part of the investment involves buying up rights to products

previously shared with other companies, as GSK did in July by

buying Human Genome Sciences for $3 billion and again this week

with a revamped deal for HIV drug dolutegravir.