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By Stephen Aldred and Greg Roumeliotis

HONG KONG/NEW YORK, Dec 17 (Reuters) – KKR & Co L.P. has

finished raising $6 billion for its second pan-Asia fund,

according to sources, the largest private equity pool ever

assembled for the region, with strong demand from pension funds

and endowments seeking emerging market returns.

KKR’s latest Asia fund, which follows a $4 billion

regional fund it raised in 2007, is over-subscribed, the sources

told Reuters, meaning demand exceeded the current total despite

challenges facing investors putting money into the region’s

slowing economy.

The Asia fund raising leg of the New York company, founded

by cousins and leveraged buyout pioneers Henry Kravis and George

Roberts, contrasts with KKR’s struggles in the United States,

where efforts to raise money for its next North American fund

has stalled.

KKR is competing with several other major firms in Asia for

investor money, including TPG Capital and Affinity Capital

Partners. Several factors appear to be behind KKR’s success in

raising the record $6 billion.

The core group of managers it brought out to run the Asia

operation in 2007 has stayed in place, with Joe Bae remaining at

the helm. It has also impressed investors with a solid track

record and, unlike some competitors, no major blow-ups according

to sources who did not want to be named.

The California public employee pension fund, known as

CALpers, invested $275 million into KKR’s first Asia fund,

according to the CALpers website – one of the few industry

investors that publishes the returns.

CALPers’ net internal rate of return is 11.4 percent from

the fund, the website says. That makes KKR a leader in returns

among the other global firms that raised large Asia funds around

2007, CALpers data showed.

KKR even cited its second Asia fund as a reason why it has

struggled to meet its fund raising goal for its next North

American fund.

“A lot of our investors started to focus on the Asia II fund

and we had significant amount of overlap in terms of our

investor base between those two geographic areas,” KKR’s head of

global capital and asset management, Scott Nuttall, told

analysts on a conference call in October.

The formal close of the fund is expected to be announced

early next year, said the sources, who could not be named as the

matter was confidential. KKR declined to comment.

KKR’s Asia portfolio includes South Korean beer and soju

maker Oriental Brewery and Vietnam’s Masan Consumer Corp.

APPETITE THERE

Asia-based private equity firms now account for 14.5 percent

of funds raised globally this year, or $50.2 billion, up from 8

percent in 2009, according to Thomson Reuters data.

However, that capital is going to a narrower band of funds,

as pension funds and endowments are pressing private equity

firms to boost returns in Asia, as a crop of funds they seeded

from 2006 to 2008 showed disappointing results.

After a steady climb from 2003 onwards, Asia private equity

investors have faced a volatile market since late 2008, when

returns took a huge hit following the global financial crisis

and have remained choppy ever since, despite the region’s

promise of high economic growth.

That has led some private equity firms to encounter, for the

first time, difficulties in raising money in Asia.

KKR was founded in 1976 by Kravis, Roberts and former Bear

Stearns colleague Jerome Kohlberg, who left shortly after the

firm’s launch. Kravis and Roberts are still heavily involved in

the day-to-day activities of the firm.

The New York-based company, immortalised in the best seller

“Barbarians at the Gates”, has been involved in some of the

largest leveraged buyouts in the history of the industry,

including the $31.8 billion purchase of the former Texas utility

TXU. That deal, which it did with TPG, turned out to be a major

disappointment.

KKR was a latecomer to Asia, opting to expand with a Hong

Kong office that opened in 2007, putting it behind the likes of

Carlyle Group and Warburg Pincus, which were long entrenched in

the region.

In one of its first notable Asia investments, KKR acquired

Singapore disk drive component maker Unisteel Technology

International through a leveraged buyout in 2008 for $575

million, beating out bids from Bain Capital and Carlyle Group

, and delisted the first from the Singapore exchange.

KKR agreed in August this year to sell Unisteel to

Switzerland’s SFS Group for close to two times the money it

invested as equity in 2008. .

KKR’s other Asian investments include its $1.8 billion

acquisition of Oriental Brewery in South Korea in 2009 to a $159

million purchase of 10 percent of Vietnam’s Masan Consumer Corp

in 2011, is among the best known private equity firms globally.

The firm this year opened its first office in Singapore and

put its first deals team on the ground in Southeast Asia,

signalling an increasing focus for private equity on that

region’s growth markets. KKR has invested more than $1 billion

in Southeast Asia so far.

It also has a separate, $1 billion China fund.

KKR is currently among second-round bidders for the

fibre-optics business being sold by Australian contractor

Leighton Holdings Ltd, a business that analysts say

could fetch as much as A$870 million ($917 million).