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* Dixons Q3 underlying sales up 3 pct yr-on-yr

* Home Retail’s Argos Q3 underlying sales up 2.7 pct

* AB Foods’ Primark Q3 sales up 25 pct

* ASOS UK December sales up 34 pct

* Booker Q3 underlying sales up 3.1 pct

By James Davey

LONDON, Jan 17 (Reuters) – Trading updates from six major

British retailers on Thursday demonstrated that the must-have

gadget, cheap fashion and internet sales were key to overcoming

an otherwise tough Christmas.

Consumer spending generates about two-thirds of Britain’s

gross domestic product, but job insecurity and a squeeze on

incomes has put shoppers under pressure, which in turn has given

retailers a rough ride, pushing music retailer HMV,

camera store Jessops and DVD rental firm Blockbuster into

administration over the last week.

But Thursday revealed a few bright spots, with Dixons Retail

, Europe’s second largest electricals retailer, selling

five tablet PCs a second in the week before Christmas and

beating analysts’ forecasts with a 3 percent rise in group

like-for-like sales.

“This Christmas everybody wanted a tablet,” Chief Executive

Sebastian James told reporters.

In the 12 weeks to Jan. 5, Dixons’ fiscal third quarter, the

firm sold “well over 1 million” tablets, he said, with Apple

iPad, Samsung Galaxy and Google Nexus the most popular lines.

Though gross margins fell, Dixons said it would meet year

profit forecasts.

Argos owner Home Retail, which in October unveiled

a plan to reposition its catalogue-led business to a mainly

online operation, raised its year profit forecast, pushing its

shares up 15 percent.

Argos, which also saw strong demand for tablets, posted

better-than-expected third quarter like-for-like sales growth of

2.7 percent.

Shares in Home Retail are among those being heavily shorted,

according to data published by Britain’s Financial Services

Authority, so some fund managers will be staring at hefty losses

today.

CHEAP FASHION

While Marks & Spencer, Britain’s biggest clothing

retailer, posted a weak Christmas trading update last week,

cheap online fashion retailer ASOS posted on Thursday

another stellar trading performance over the Christmas period.

The company, which targets young women looking to emulate

celebrity fashions on a budget and has even clothed U.S. First

Lady Michelle Obama, said UK sales climbed 34 percent

year-on-year in December, while international sales jumped 47

percent.

A higher-than-expected 25 percent increase in sales at

discount fashion retailer Primark also underpinned a 10 percent

rise in group sales at owner Associated British Foods

Bargain-hunting consumers also drove a 3.1 percent rise in

third-quarter like-for-like sales at Booker, Britain’s

biggest cash-and-carry wholesaler.

But Mothercare, the baby and maternity products

retailer, remained a laggard despite a change in management last

year. Its UK like-for-like sales fell 5.9 percent in the third

quarter and its shares fell 4 percent.

Official data for British retail sales will be published on

Friday.