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* Loomis merges fixed income and equities groups

* Gundlach’s DoubleLine has new equities division

* Yield hunt boon for bond funds, with $1 tln in new cash

By Jennifer Ablan

Jan 23 (Reuters) – Some of the biggest U.S. bond firms are

making aggressive pushes into the $5.17 trillion equity market

business, spurred by fears the bull market in fixed income

could end and anticipation of growing retail investor interest

in stock funds.

After five years of monstrous cash inflows into fixed income

markets, bond giants DoubleLine Capital LP, Loomis Sayles & Co

and PIMCO are strategically targeting a bigger share of equities

– an area that many investors have shunned in recent years.

“We have been in equities for a long time, but now we have a

heavy focus on growing that business because we think it is a

very good place to be in the years to come,” said veteran bond

investor Dan Fuss, vice chairman and portfolio manager at Loomis

Sayles, which oversees $182 billion in assets.

The firm has united its fixed income and equity investment

groups under new Chief Investment Officer Jae Park, who used to

oversee fixed income only. It has $18 billion in equity assets

under management and hopes to increase that through affiliate

Natixis Global Asset Management’s distribution network, Fuss

said, without giving a target.

DoubleLine, the $53 billion bond firm run by Jeffrey

Gundlach, announced in early January that it is rolling out a

new division called DoubleLine Equity LP.

And PIMCO, home to the world’s largest bond fund with $1.92

trillion in assets under management as of June 30, 2012, has in

the last 12 months introduced the PIMCO EqS Long/Short Fund D

, a long-short equity hedge fund.

“The big bond houses have been riding this huge wave in

fixed-income for five years. They know not to rely solely on one

asset class for revenues and fees. It can’t last forever,” said

Gregory Peters, Morgan Stanley’s Chief Global Cross Asset

Strategist. “Mathematically, it is difficult to match the bond

returns we have seen in recent years. Impossible.”

Even for respected bond investors such as Fuss, Gundlach and

PIMCO’s Bill Gross and Mohamed El-Erian, a push into equities is

not without risk. They have to compete with equities industry

veterans such as Fidelity Investments, one of the biggest

providers of 401(k) retirement savings plans, Vanguard Group,

known for its wide range of index-tracking funds, and BlackRock

Inc, which has dominated exchange-traded funds.

Money managers have also been plagued by a price war between

ETFs and plain-vanilla mutual funds, which has pressured

margins. ETFs are popular in part because they tend to charge

considerably lower management fees. BlackRock, for example, has

cut its fees on a handful of ETFs as competition heated up.

Still, that has not deterred bond fund managers who expect

mom-and-pop investors to develop a bigger appetite for equities

amid an improving economy after largely missing out on last

year’s 16 percent rally in the S&P; 500. The index is up

more than 120 percent since March 2009, marking what many

analysts have called the least celebrated bull market.

Gundlach criticized the “closet indexation” strategy that he

said many influential equity portfolio managers use, which is to

pick stocks to achieve returns similar to a benchmark index

without replicating the index exactly. He called that passive

investment management “masquerading” as active management.

“I like to think that at DoubleLine we’ve had some impact on

shaping the fixed-income management business in terms of getting

away from closet indexation; in terms of thinking creatively,

managing actively,” Gundlach told Reuters.

Last week, the firm registered the DoubleLine Equities Small

Cap Growth Fund, the DoubleLine Equities Growth Fund and the

DoubleLine Equities Global Technology Fund.

Gundlach has gained respect in the equity world since his

March 18, 2009, forecast that the S&P500; would rise from

768 points at the time to finish the year at the 1,000 level.

That forecast defied the prevailing market uncertainty and

proved prescient – the S&P; ended 2009 over 1,100 and his

comments marked the start of the bull market.

ROTATION IN FIRST STAGES

About $1.1 trillion in net new cash has flowed into bond

mutual funds since 2007, according to data from Thomson Reuters’

Lipper service, reflecting investors’ flight to safety from the

U.S. and European debt crises, as well as expectations that bond

prices will rise as interest rates fall.

From retirees to corporations such as Google Inc,

many investors sought higher investment returns by putting money

in ever-riskier credits, including speculative “junk” bonds.

Reflecting a rise in demand, the average junk bond yield has

fallen to 5.975 percent from about 19 percent in January 2009.

“I hate to call it a ‘bubble’ per se, but most of these

firms – as happy as they are because their bond businesses are

doing so well – I think many of them are very worried that there

is going to be a reckoning at some point when yields begin to

spike and the credit rally peters out,” said Eric Jacobson,

director of fixed-income fund research at Morningstar.

Another issue is the management fees that bond firms can

charge, which are much lower than in equities.

The average expense ratio on a U.S. open-ended equity mutual

fund is 1.36 percent, while the average expense ratio of a U.S.

open-ended bond fund is 0.98 percent, according to Morningstar.

“Hard to charge a lot when yields are so low,” said David

Schawel, a fixed income portfolio manager who writes for the CFA

Institute.

PIMCO began expanding its equity business in earnest three

years ago and launched its first actively managed equity mutual

fund, PIMCO EqS Pathfinder Fund, in April 2010. It had

a slow start, coming at a time of record volatility in global

stock markets, which scared off investors already wounded by the

housing bust.

El-Erian said the equities expansion was an essential part

of PIMCO’s “multi-year evolution” to become a one-stop shop for

investors rather than a dominant firm only in bonds. In part

because of the equities growth and other business expansions,

PIMCO has outgrown its current headquarters in Newport Beach,

California, and will be moving to a new 380,000-square-foot,

20-story office in the first half of 2014.

“Who is to say they won’t be successful in 10 years?”

Jacobson of Morningstar said. “I really like what PIMCO is doing

by building their equities business from the bottom up, rather

than going out and buying an equities firm. The history of doing

that is very checkered.”

Vanguard’s principal in the portfolio review group, Dan

Newhall, told Reuters he was keeping an eye on the competition

and noted how crowded the market was becoming.

“For major bond players PIMCO and DoubleLine, it could be

very challenging. There is room for a ‘name player’ to come and

gather equity assets, but it is a very crowded field with many

well-established names that are already there in active equity

management,” Newhall said.

When asked to respond to Vanguard’s comments, Gundlach said:

“They could have said the same thing about fixed income asset

raising prospects four years ago.”

(Reporting by Jennifer Ablan; Editing by Tiffany Wu and Andre

Grenon)