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By Steve Keating

TORONTO, April 30 (Reuters) – The National Hockey League

(NHL) has been preparing for years for the first gay player to

come out in public and that groundwork may be about to pay off

after the NBA’s Jason Collins opened the door to a new era.

Collins, a veteran basketball player, stepped into the

national spotlight on Monday when became the first male athlete

in a major U.S. professional league to publicly reveal he is

gay. That is expected to be the first of many similar

announcements in the coming months in major sports leagues.

The deputy commissioner of the NHL, composed of U.S. and

Canadian teams, said he was not personally aware of any gay

players in the league but made it clear the NHL is treating any

coming out as a high priority.

“Certainly this is something that is very important to the

National Hockey League, it has been and I think our partnership

with ‘You Can Play’ is demonstrative of that,” Bill Daly told a

Toronto radio station on Monday. “I applaud (Collins) and my

guess is you are going to see more of that going forward.”

The NHL says it is committed to becoming not only North

America’s but the world’s most inclusive professional sports

league.

While it has dragged its feet on several issues, such as

anti-doping and drug-testing, the NHL has sought to take the

lead in fighting discrimination on the ice and in the stands,

particularly when it comes to a player’s sexuality.

As far back as 2005, the NHL and NHL Players Association

(NHLPA) included article 7.2 in their collective bargaining

agreement that says member clubs cannot discriminate against a

player because of his sexual orientation.

More recently the NHL and NHLPA entered into a formal

partnership with the You Can Play Project, an advocacy

organization that fights homophobia in sports.

“We have always prided ourselves in being inclusive,” said

NHL Commissioner Gary Bettman when announcing the deal on April

11. “We believe diversity is strength and this is another step

forward with respect to an important portion of the population

and no matter what your national origin, what your color, what’s

your sexual beliefs and practices, we want you to feel

comfortable being part of the NHL family.

“We don’t want any segment of society to feel alienated from

the game be the subject of slurs to feel uncomfortable whether

as a fan or in the locker room.”

The gay issue is one that hits close to home for the NHL.

The You Can Play Project was founded just over a year ago by

Philadelphia Flyers scout Patrick Burke, son of former-Toronto

Maple Leafs and 2010 U.S. Olympic hockey team general manager

Brian Burke, after his brother Brendan, an openly gay student

athlete, was killed in a car accident.

You Can Play is not only committed to changing the locker

room culture within the NHL but also educating fans and media to

better prepare a welcoming environment for any player, from

junior to professional, who decides they want to reveal their

sexuality.

Last year the NHL and You Can Play, with the help from 60

players, developed a series of public service videos asking for

tolerance and understanding from the fans.

You Can Play representatives will also appear at the

league’s rookie orientation program to educate incoming players

about the NHL’s inclusiveness policy.

“When an NHL player comes out, we will rely on You Can

Play’s expertise in this area in addition the myriad support

systems that already were part of our structure and the NHLPA’s

to help that player in any way we can,” NHL spokesman John

Dellapina told Reuters in an email. “Our view is that we would

do as much or as little as any player needs or wants. “

The NHL is also being helped by initiatives at the

grassroots level.

The Toronto Maple Leafs have reached out to the gay

community offering support and assistance to the Toronto Gay

Hockey Association, which claims to be the world’s largest gay

hockey league with over 10 teams and 150 members.

Craig Brownstein, the Washington based vice-president of

media relations for Edelman, the huge public relations firm,

turned his passion for Washington Capitals into a popular blog

Puck Buddys blog (“for boys who like boys who like hockey”).

The blog, developed with the help of Brownstein’s longtime

partner, gives a voice to gay NHL fans.

“We kind of write about the game from the gay perspective,”

Brownstein told Reuters, and gave credit to the NHL and the

NHLPA for their partnership with You Can Play.

“Proud that it was my sport was the first one to take the

step in doing this.”

(Reporting by Steve Keating; Editing by Tim Dobbyn)