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FRANKFURT, Sept 4 (Reuters) – KKR and Permira

, the controlling owners of ProSiebenSat.1,

have sold a quarter of their stake in the German free-to-air

broadcaster at 30.67 euros ($40) apiece, a person familiar with

the transaction said on Wednesday.

The private equity firms had to grant investors – who mainly

came from the U.S. and the UK – a discount of about 5 percent in

the sale of 25 million ProSieben shares. That was slightly more

than originally planned.

After the placement, KKR and Permira retain a combined stake

of 33 percent in ProSiebenSat.1.