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By A. Ananthalakshmi

SINGAPORE, Nov 14 (Reuters) – Strict rules on gold imports

are succeeding in curbing demand from India, with the nation

likely to lose its crown as the world’s biggest consumer of the

precious metal to China, the World Gold Council said.

The producer-funded industry body cut its forecast for

demand from India in 2013 to around 900 tonnes from the 1,000

tonnes predicted previously, although that would still mark a

slight rise from last year.

Global appetite for gold fell 21 percent in the third

quarter as outflows from physical bullion funds and the drop in

buying from India offset firmer jewellery, coin and bar sales, a

quarterly report from the WGC showed on Thursday.

“The administrative measures that the Indian government has

imposed on the market have proven to be quite effective and

imports have slowed down,” Albert Cheng, WGC’s managing director

for the Far East region told Reuters. “It would be difficult to

get to 1,000 tonnes.”

The body maintained its China forecast of a record 1,000

tonnes of demand in 2013.

India, grappling with a high trade deficit and a weak rupee,

imposed a series of measures this year to crimp demand for the

metal – the second most expensive item on its import bill after

oil.

It introduced a record 10-percent duty on gold imports and

tied the volume of imports to exports, making it more difficult

and expensive for gold to be sold to domestic markets. Imports

plummeted to 24 tonnes in October from a record 162 tonnes in

May.

But the WGC warned that gold was finding its way into India

through unofficial channels. It did not give an estimate on

supply through smuggling.

“Gold entering the country unofficially through India’s

porous borders helped to meet pent-up local demand, together

with an influx of recycled gold that was drawn out by higher

prices and promotions offered by retailers,” the WGC said in its

quarterly report.

“It is likely that unofficial gold will continue to find its

way into the country to satisfy demand.”

The rural population accounts for about 60 percent of

gold-buying in India, where the precious metal forms a key part

of a bride’s dowry and is considered auspicious as a gift or

offering at religious festivals.

Based on WGC’s third-quarter report, demand from India so

far this year has totalled 714.7 tonnes, lower than mainland

China’s 779.6 tonnes.

“If not for administrative measures, India would have seen

growth like China,” Cheng said.

Demand from China has jumped nearly 40 percent this year.

Appetite for jewellery and bars and coins has remained strong

throughout the year even during the historically weak third

quarter due to a near 25 percent drop in gold prices.

Fourth quarter demand will also remain strong as buying

picks up ahead of the Chinese New Year at the end of January,

Cheng said.

(Reporting by A. Ananthalakshmi; Editing by Joseph Radford)