Most companies have core values; they’re a set of traits, ideas and beliefs by which a company or group of people abide. These values often translate to what the company does or how it operates. However, many companies are also in business for the profits, and often, these core values can become secondary. Keep It Universal is an example of how a company can succeed while keeping its core values as close to its hearts as ever.
The core values at Keep It Universal are culture, unity, connection, community, hope, acceptance and pure universal love. The list is about what Keep It Universal stands for, what it represents and what makes it bring people together. However, to understand how these core values can unite people, you need to zoom out and understand how core values work.
Human beings often do certain activities, buy certain goods, or participate in programs they like or see themselves in. In short, people connect to what connects with them. Making conversation is always easier when people have something in common. Jeep owners wave at one another even though they’ve never met. Walking into an Apple store will introduce you to people who care about simplicity and design. These are all examples of how values bring people together. Keep It Universal’s values are the main trait they have to bring people closer and unite people.
The power of common ground and core values is apparent and clear through the above. Keep It Universal wants to use this power not only to expand its brand but also, more importantly, to bring people together. Their values (such as saying “no” to war, blocking out “the noise,” and caring about unity) are strong points that have the ability to pull people together. When they unite, they can be a massive group of like-minded people that want the best for each other and all of humanity.
In today’s world of globalization and capitalism, it’s safe to say that companies that put such a great emphasis on their core values have almost become extinct. Surviving in this rare segment, Keep It Universal strives to do good for humanity. Keep It Universal cares deeply about music and the arts. Music is known to bring people together to the tune of a song regardless of race, gender or religion. In a similar fashion, the arts have existed as long as humanity has, and art has helped pass down generations of culture, traditions and values.
Keep It Universal is doing something progressive, fresh and noble. It’s letting people from different generations connect and giving them a chance to connect over music, art, care and love. This brand is doing more than just selling apparel; they’re building a movement and sending a message. This message says that we can all do better and unite through our common traits and not divide over our differences – a thought of which many need to let go.
The news and editorial staffs of the Chicago Tribune had no role in this post’s preparation.
