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Have you noticed the feminization of food? Russ Klettke has. He says you can find it in nutrition labels designed for petite caloric intake, in weight loss articles written to appeal to women, even in the way we talk about food. They’re vegetables. Not veggies. Any guy knows that.

In his book “A Guy’s Gotta Eat,” Klettke, a Chicago triathlete, insists that the average single man wants to eat better; he has just been shut out of the conversation. While women chat about their diets over rice cakes and celery sticks, guys talk sports, eat wings and watch commercials pitching triple cheeseburgers.

Klettke has a solution, and he promises it’s relatively painless. With a little structure and a little more discipline, he explains, the average single guy can set up a kitchen and begin eating healthy in no time. Even a novice, he adds, can make his first healthy meal in 12 minutes.

“It’s not about turning your kitchen into a math or science laboratory,” he said. “It’s about having smart foods in the house that are always going to be convenient to you.”

Klettke includes dozens of recipes and even guidance on eating out. There are the pros and cons of carbohydrates (pass on the low-carb beer) and an entire page on how not to get sick on leftovers.

And, Klettke insists, it’s OK for boys to be boys. He admits to drinking applesauce out of the jar and then slipping it back into the fridge.

“Guys do that all the time,” he said. “If you live alone it isn’t much of an issue, is it?”

Of course, if you’re married it’s not much of an issue either, if your timing is good.