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* IPO possible this year but process not started yet -CEO

* Rare pure-play eye company should appeal to investors

By Ben Hirschler

LONDON, July 18 (Reuters) – Global eyecare company Bausch &

Lomb is focused on returning to the public market and sees

strong investor appetite for an IPO, which could come as early

as the end of this year, its chief executive said on Wednesday.

“If we felt inclined to do it we certainly could before the

end of the year but nothing has been started inside the company

to make that happen just yet,” Brent Saunders told Reuters.

The Rochester, New York-based company was acquired by

Warburg Pincus in late 2007 for $4.5 billion, including

$830 million of debt, after falling out of Wall Street’s favour

because of product recalls, big charges and restatements of

earnings.

Since then it has undergone a transformation under Saunders,

who joined two years ago and has built up the business through

acquisitions, most recently a deal to buy Ista Pharmaceuticals

in March for about $500 million.

“We aspire one day to return to the public market,” he said

in a telephone interview. “I think it will make an exciting

story for investors and that’s something we’re very focused on

doing.”

Saunders said the health of the maker of contact lenses, eye

drugs and surgical equipment was reflected in the fact that

Bausch had achieved eight quarters of double-digit growth.

Its main competitors are three healthcare heavyweights —

Johnson & Johnson, Novartis and Abbott

Laboratories — for whom eyecare is only a minor focus.

While that makes the competitive landscape tough, it also

gives Bausch a rarity value that could help its initial public

offering (IPO).

“There is a scarcity value to ophthalmology — there is a

real appetite for a company like Bausch & Lomb to return to the

public market from institutional investors,” Saunders said.

“A lot of institutional investors also like to do

demographic investment and the demographics for eye health care

are quite compelling.”

Eye problems are on the rise around the world due to ageing

populations and increasing rates of diabetes, which can cause

eye damage. At the same time, the growing middle classes in

emerging markets have more money to spend on eyecare.

Owner Warburg Pincus will be hoping for a handsome return

when Bausch comes back to the public market, although Saunders

declined to say what the price tag might be.

“It’s a very exciting time at Bausch & Lomb and that has to

be reflected in the valuation,” he said.

(Reporting by Ben Hirschler; Editing by Mark Potter)