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* Baidu Q2 revenue up 59.8 pct to $858.8 million year/year

* Q2 earnings per ADS $1.24 vs Street’s $1.11

* Baidu shares rise to $113.43 after hours

By Alexei Oreskovic

SAN FRANCISCO, July 23 (Reuters) – Baidu Inc posted

a roughly 70 percent rise in second-quarter profit on Monday,

beating Wall Street’s forecast, as the Chinese Internet search

company said it continued making progress on increasing its

number of customers.

Shares of Baidu, which hit an 18-month low last week on

concerns that a weakening Chinese economy would hurt its big

clients, were up roughly 6 percent after hours.

Baidu said net income in the three months ended June 30 was

up 69.6 percent to $436 million, or $1.24 per American

Depositary Share(ADS).

Analysts polled by Thomson Reuters I/B/E/S had been

expecting earnings per ADS of $1.11.

The upside to Baidu’s earnings were partially the result of

a lower tax rate, said Oppenheimer & Co analyst Andy Yeung. He

said, however, that the company’s results, including its revenue

outlook, underscored that business remained healthy for China’s

No.1 Internet search engine.

“For Baidu, because of their dominant position in search,

they’re able to extract more pricing power in terms of

advertising keywords,” said Yeung.

The company said third-quarter sales would be in the range

of $983 million and $1.009 billion. Analysts had been expecting

third-quarter revenue of $992.7 million.

Baidu has expanded its share of the Chinese search market

since Google Inc decided in 2010 to relocate its search

engine to Hong Kong after a standoff with the Chinese government

over Internet censorship.

Baidu is expanding aggressively into the mobile sector to

take advantage of booming growth in mobile searches. In May, it

launched a cheap smartphone with Foxconn Technology Group,

Sichuan Changhong Electric Co and China Unicom

.

Baidu said its second-quarter revenue was $858.8 million, a

hair above the midpoint of its own forecast, an increase of 59.8

percent over the corresponding period in 2011.

The robust revenue growth underscores how Baidu’s small

mom-and-pop advertising customers continue to use the search

engine for marketing, even as the broader Chinese economy faces

challenges, said Tian Hou of T.H Capital Research.

“When the general economy is down, Baidu can continue to

grow,” she said. “The business is quite resilient.”

Baidu shares rose to $113.43 after hours after closing at

$107.10 on the Nasdaq on Monday. The shares, a favorite of

long-only funds and hedge funds, have lost 7.7 percent since the

start of the year.