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SAN FRANCISCO, Dec 6 (Reuters) – Netflix Inc said

securities regulators plan to take action against the company

because of a Facebook post by Chief Executive Reed Hastings that

violated public disclosure rules, even as Hastings dismissed the

contention in a public letter to shareholders on Thursday.

“We remain optimistic this can be cleared up quickly through

the SEC’s review process,” said Hastings, in the letter the

company submitted alongside a regulatory filing announcing the

receipt of a “Wells Notice” from SEC staff.

The notice informed Netflix that the SEC intends to bring a

civil action against the company because of comments Hastings

made on Facebook in June announcing that members of the online

video streaming service were watching nearly one billion hours

of video a month.

Hastings said on Thursday that he did not believe the

Facebook posting was “material” information.