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(Adds estimate of Morgan Stanley IPO fee, details on banker)

By Svea Herbst-Bayliss

BOSTON, Dec 17 (Reuters) – Morgan Stanley, the lead

underwriter for Facebook Inc’s initial public offering,

will pay a $5 million fine to Massachusetts for violating

securities laws governing how investment research can be

distributed.

Massachusetts’ top securities regulator, William Galvin,

charged on Monday that a top Morgan Stanley banker had

improperly coached Facebook on how to disclose sensitive

financial information selectively, perpetuating what he calls

“an unlevel playing field” between Wall Street and Main Street.

Morgan Stanley has faced criticism since Facebook went

public in May for revealing revised earnings and revenue

forecasts to select clients before the media company’s $16

billion initial public offering.

This is the first time a case stemming from Morgan Stanley’s

handling of the Facebook offering has been settled.

Facebook had privately told Wall Street research analysts

about softer forecasts because of less robust mobile revenues. A

top Morgan Stanley banker coached Facebook executives on how to

get the message out, Galvin said.

A Morgan Stanley spokeswoman said on Monday the company is

“pleased to have reached a settlement” and that it is “committed

to robust compliance with both the letter and the spirit of all

applicable regulations and laws.” The company neither admitted

nor denied any wrongdoing.

Galvin, who has been aggressive in policing how research is

distributed on Wall Street ever since investment banks reached a

global settlement in 2003, said the bank violated that

settlement. He fined Citigroup $2 million over similar

charges in late October.

“The conduct at Morgan Stanley was more egregious,” he said

in an interview explaining the amount of the fine. “With it we

will get their attention and begin to take steps in restoring

some confidence for retail investors to invest.”

Galvin also said that his months-long investigation into the

Facebook IPO is far from over and that he continues to review

the other banks involved. Goldman Sachs and JP Morgan also acted

as underwriters. The underwriting fee for all underwriters was

reported to be $176 million at the time, or 1.1 percent of the

proceeds.

As lead underwriter, Morgan Stanley took in $68 million in

fees from the IPO, according to a Thomson Reuters estimate.

Massachusetts did not name the Morgan Stanley banker in its

documents but personal information detailed in the matter

suggest it is Michael Grimes, a top technology banker who was

instrumental in the Facebook IPO.

The report says the unnamed banker joined Morgan Stanley in

1995 and became a managing director in 1998, dates that

correlate with Grimes’ career at the firm. It also says the

banker works in Morgan Stanley’s Menlo Park, California, office,

where Grimes also works.

Grimes did not immediately respond to a request for comment,

and was not accused of any wrongdoing by name.

The state said the banker helped a Facebook executive

release new information and then guided the executive on how to

speak with Wall Street analysts about it. The banker, Galvin

said, rehearsed with Facebook’s Treasurer and wrote the bulk of

the script Facebook’s Treasurer used when calling the research

analysts.

A number of Wall Street analysts cut their growth estimates

for Facebook in the days before the IPO after the company filed

an amended prospectus.

Facebook’s treasurer then quickly called a number for Wall

Street analysts providing even more information.

The banker “was not allowed to call research analysts

himself, so he did everything he could to ensure research

analysts received new revenue numbers which they then provided

to institutional investors,” Galvin said.

Galvin’s consent order also says that the banker spoke with

company lawyers and then to Facebook’s chief financial officer

about how to prove an update “without creating the appearance of

not providing the underlying trend information to all

investors.”

The banker and all others involved with the matter at Morgan

Stanley are still employed by the company, a person familiar

with the matter said.

Retail investors were not given any similar information,

Galvin said, saying this case illustrates how institutional

investors often have an edge over retail investors.

(Reporting by Svea Herbst-Bayliss with additional reporting by

Suzanne Barlyn and Lauren Tara LaCapra in New York; Editing by

Theodore d’Afflisio, Andrew Hay and Richard Chang)