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Name: Nina D’Angier

Age: 31

Twitter: @ninadngr

Current job: Artist, writer and designer

Big Idea: A line of savory sprinkles in various flavor profiles, such as salty, herb or spicy.

“It could be used to make vegetables more fun for children,” D’Angier said. “Add visual interest to dishes; make potluck casseroles or party dips festive for holidays; or just add a bit of pizzazz to a meal you were already planning or posting to Instagram.”

Imagine a salted cayenne sprinkle on your double dark chocolate scoop of gelato.

Read up on the three other ideas in this category here.