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– Many people are pressing their luck by failing to take adequate steps to protect what they value most — their families. The results from a survey by Anthem, Inc. show only 63 percent of Americans have life insurance to protect their family’s financial needs and well-being. This survey, conducted by Anthem, Inc. to promote September as Life Insurance Awareness Month, highlights some of the areas where consumers may not be prepared to protect the things that are important to them, including protecting their family’s financial future after the death of a family member.