Resources
SPREADING THE WORD: While businesses of all sizes are tapping the power of the Internet to market products and services and to communicate with customers, the advantage goes to small enterprises.
PAGE 3
Courage
SELLING YOURSELF: Many entrepreneurs have launched their ventures by borrowing money from family and friends. Take a look at these tips on laying the financial groundwork.
PAGE 5
Muscle
TAKING ON THE GIANTS: When entrepreneurs uncover hot markets, they can expect larger companies to invade their turf. Here’s how to fend off growing competition.
PAGE 5
Stability
A POTENTIAL ACHILLES’ HEEL: Finding a group insurance plan that is healthy for your business can be a pain, but there’s strength in numbers. Here’s a look at your options.
PAGE 6
Endurance
BUILDING COMMITMENT: Most mom-and-pop stores can’t compete with major corporations on compensation or benefits. But entreprenuers can retain workers by giving them a bigger say in how things are done.
PAGE 7
Vision
STARTING A BUSINESS: So you have a bright idea? Here’s how to build a business around an innovation, target a market and avoid common pitfalls.
PAGE 9
