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* Iraq exports more than a third of its oil to Asia

* Third largest supplier to China, India, South Korea

* Feb Iraqi Basra oil as much as $1.10 cheaper than Saudi

grade

By Florence Tan and Peg Mackey

SINGAPORE/LONDON, March 18 (Reuters) – Fast-growing oil

exporter Iraq is selling its crude cheaper than any comparable

supply, undercutting regional rival Saudi Arabia to grab a

bigger slice of the Asian market.

Three years into an oil expansion following decades of war

and sanctions, Baghdad has risen to the rank of third largest

supplier to China, India and South Korea – prompting Saudi

Arabia to seek to safeguard its top slot.

Executives from state oil giant Saudi Aramco discussed a

response to Iraq’s aggressive pricing at a strategy meeting in

London earlier this month, industry sources said.

“Iraq is raising its production. We have to play very

smart,” said a source familiar with Saudi oil marketing policy.

“We don’t want to hurt ourselves.”

To win more customers in Asia, Baghdad has upped its pricing

game – marking down Basra Light crude by $1.10 a barrel against

rival Saudi Arab Medium, the lowest discount in nine years.

Saudi Arabia reacted by cutting the price of Arab Medium for

two months running, a move traders and refiners said was in part

to preserve the kingdom’s market share.

“The Saudis are feeling it more than everyone else,” a

trader with a Western firm said. “It’s direct competition and

that is why the Saudis dropped their official selling prices big

time.”

Riyadh, pumping about 9.2 million barrels per day (bpd)

after cutting supply sharply towards the end of 2012, may also

be marking its territory ahead of OPEC’s May 31 meeting in

Vienna.

“The sharp price cuts and rumoured efforts to push refiners

to take full contract volumes may constitute a gentle warning

that Saudi Arabia is not going to forego its market share to

make room for Iraq,” said a senior Western oil executive.

“But this is a long-term game and the Saudis appear fairly

sanguine about the overall market balance for the moment.”

For their part, Iraqi oil officials do not see Baghdad in a

full-on battle with Riyadh for market share.

Iraqi oil marketers want to craft a sales policy that does

not jeopardise production growth that began in 2010 after

Baghdad secured service contracts with the likes of BP,

Eni, Exxon Mobil and Royal Dutch Shell

.

“We’re building a strategy to increase exports and keep our

customers happy,” said an Iraqi oil official. “And we’re on the

right track.”

Already OPEC’s second-largest producer after overtaking

Iran, Iraq aims for average rates this year of 3.7 million bpd,

up from 2.9 million bpd last year.

That would be just shy of an all-time high of 3.8 million,

hit in 1979.

Baghdad’s lofty output target, revealed by Oil Minister

Abdul Kareem Luaibi just before OPEC’s last meeting in December,

did not go unnoticed by Saudi Arabia – the only producer in the

Organization of the Petroleum Exporting Countries with a

significant cushion of available supply.

“Luaibi’s big numbers unnerved us,” said a source from a

Gulf producer who declined to be identified.

Global demand growth is moderating at 800,000 to 1 million

bpd and Baghdad could supply nearly all the new requirements if

it were to achieve its production objective.

Iraq’s exports have surged even though it is recovering from

20 years of war, sanctions and civil strife and is grappling

with export constraints, creaking pipelines and other

infrastructure and security threats.

Since Iraq’s oil expansion got underway, output has risen by

more than 600,000 bpd.

But ongoing bottlenecks suggest Iraq’s production is more

likely to grow on average by about 300,000 bpd this year, say

Western and Iraqi oil experts, leaving some distance from its

3.7 million bpd target.

“The big increase from Iraq has not materialized, so there’s

no real fight for market share now,” said the source from the

Gulf producer.

“But growth of more than 500,000 barrels a day would send a

negative signal and could trigger the battle.”

SHARE RISING

Iraq supplied 11 percent of China’s total oil imports in

January 2013, up from 5.8 percent in 2012. Saudi is the top

supplier to the world’s second-biggest oil consumer after the

United States and had 22 percent share in January, up from 20

percent in 2012.

In India, Iraq’s share rose to 14 percent in January, from

13 percent in 2012. Saudi held the top slot with 17 percent

share in January, up from 16 percent in 2012.

Baghdad is set to gain even more. Indian refiner Hindustan

Petroleum Corp is in talks with France’s Total

to buy up to 40,000 bpd of Basra on top of its 60,000

bpd supply contract with Iraq, say industry sources. Total is

said to be offering a 10-15 cent/bbl discount to Iraq’s OSP.

At the same time, HPCL plans to reduce its imports from

Saudi Arabia to 50,000 bpd from 60,000 bpd, the sources said.

In South Korea, Iraq moved up one notch to replace Qatar as

the third-biggest supplier in January.

Working in Iraq’s favour is the steep cuts made by Asian

buyers of Iranian oil as tough Western sanctions to force Tehran

to halt its nuclear programme made it difficult to pay and find

tankers to ship the oil.

A possible unexpected halt in imports of Iranian crude by

India due to the lack of insurance for refineries has also

spurred demand for Basra crude.